Author

Purnell H. Benson

Observed names: P. H. Benson, PURNELL H. BENSON, Purnell Benson, Purnell Handy Benson

Observed institutions: Rutgers, The State University of New Jersey, Drew University

OpenAlex ID: A5102453611

How Many Scales and How Many Categories Shall We Use in Consumer Research? A Comment

1971 · Purnell H. Benson · Journal of Marketing · 32

Sociological Theory: Its Nature and Growth.

1956 · Purnell H. Benson, Nicholas S. Timasheff · American Sociological Review · 19

The Interests of Happily Married Couples

1952 · Purnell Benson · Marriage and Family Living · 14

A model for the analysis of consumer preference and an exploratory test.

1955 · Purnell H. Benson · Journal of Applied Psychology · 13

Book Review: Marketing Management: Analysis and Control (3rd Edition)

1977 · Purnell H. Benson, Philip Kotler · Journal of Marketing · 11

Religion in Contemporary Culture

1962 · Paul M. Harrison, Purnell H. Benson, et al. · Journal for the Scientific Study of Religion · 9

A Psychometric Approach to Predicting Consumer Preference1

1960 · PURNELL H. BENSON · Personnel Psychology · 8

A short method for estimating a distribution of consumer preferences.

1962 · Purnell H. Benson · Journal of Applied Psychology · 7

Preference for foods in relation to cost.

1958 · Purnell H. Benson, David R. Peryam · Journal of Applied Psychology · 7

Increasing the Predictive Efficiency of Preference Counts from Paired Comparisons of Personality Traits

1958 · Purnell H. Benson · Educational and Psychological Measurement · 6

Analysis of Irregular Two-Dimensional Distributions of Consumer Buying Choices

1966 · Purnell H. Benson · Journal of Marketing Research · 5

Book Review: Introductory Econometrics

1975 · Purnell H. Benson, James L. Murphy · Journal of Marketing · 4

Multiple-regression analysis of a paired-choice division-of-time inventory in relation to grade-point average.

1967 · Purnell H. Benson · Journal of Applied Psychology · 3

Testing Less Desirable Product Possibilities

1961 · Purnell H. Benson, Francis J. Pilgrim · Journal of Marketing · 3

Preference measurement by the methods of successive intervals and monetary estimates.

1956 · Purnell H. Benson, John H. Platten · Journal of Applied Psychology · 3

The Common Interests Myth in Marriage

1955 · Purnell Benson · Social Problems · 3

A Paired Comparison Approach to Evaluating Interviewer Performance

1969 · Purnell H. Benson · Journal of Marketing Research · 2

Sources of Sampling Bias in Sex Studies

1957 · Purnell H. Benson, Evelyn Bentley · Public Opinion Quarterly · 2

A Peer-Rating Information System.

1978 · Janine Knauf, Purnell H. Benson · 1

Letter to the Editor—Selecting Price Quotations for an Industrial Firm's Sale of Individual Contract Projects

1970 · Purnell H. Benson · Operations Research · 1

Consumer Biases in Blind Product Testing

1970 · Purnell H. Benson · PsycEXTRA Dataset · 1

Marginal productivity procedure for staff selection.

1969 · Purnell H. Benson · Journal of Applied Psychology · 1

Eliminating Consumer Biases in Survey Data by Balanced Tabulation

1964 · Purnell H. Benson · Journal of Marketing Research · 1

Religion in Contemporary Culture, a Study of Religion through Social Science

1961 · Philip Rieff, Purnell Handy Benson · Review of Religious Research · 1

Society and Man.

1956 · Purnell H. Benson, Meyer Weinberg, et al. · American Sociological Review · 1

Works count: 44

Citation count: 159

H-index: 7

I10-index: 5