Author

Hongqi Xia

Institution: Harbin University of Commerce

Observed institution: Harbin University of Commerce

ORCID: 0009-0002-2039-0408

Observed ORCID: 0009-0002-2039-0408

OpenAlex ID: A5102496955

The effect of image–text matching on consumer engagement in social media advertising

2022 · Zhijie Zhao, Yiqi Guo, et al. · Social Behavior and Personality An International Journal · 6

Communication and Conversation: An Empirical Study on the Influencing Factors of Brand Information Value on Social Media

2026 · Zhijie Zhao, Hong Lan, et al. · Engineering Economics · 1

A Multidimensional Framework for Analyzing Image–Text Consistency in Social Media

2026 · Hongqi Xia, Zhijie Zhao, et al. · Applied Sciences

Works count: 3

Citation count: 7

H-index: 1

I10-index: