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Author

Sujit Kumar Dubey

Observed name: S K Dubey
Observed institution: Banaras Hindu University
OpenAlex ID: A5102499158
Examining the effect of mall entertainment in predicting consumer behaviour: the parallel mediation of escapism and leisure relaxational satisfaction
2026 · Preeti Baghel, Sujit Kumar Dubey · IIMT Journal of Management · 3
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The Bottom Line of Personalization: Unravelling the Power of Algorithms and Segmentation Through a Systematic Review
2025 · Rachit Shrivastava, Sujit Kumar Dubey · Vision The Journal of Business Perspective · 3
Logo it! Exploring the role of brand prominence on sustainable luxury purchase intentions in emerging markets: moderation of green trust
2026 · Gufran Ahmad, Sujit Kumar Dubey · Journal of Asia Business Studies · 2
How does personalization shape consumer buying behavior in omnichannel retail? Untangling the effects through the TRAM model
2026 · Rachit Shrivastava, Diptiman Banerji, et al. · Journal of Marketing Communications · 2
Models for Creative Process
2022 · Sujit Kumar Dubey · Management Dynamics · 2
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Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment
2023 · Sujit Kumar Dubey, Rachit Shrivastava · International Journal of Electronic Marketing and Retailing · 1
Communicating Sustainable Luxury: A Netnography of Indian Fashion Brands’ Posts on Instagram
2026 · Gufran Ahmad, Sujit Kumar Dubey · Metamorphosis
Interplay of Attitude, Satisfaction and Purchase Intentions
2016 · Rajeev Kumar Malik, Priyanka, et al. · Advances in marketing, customer relationship management, and e-services book series
Works count: 8
Citation count: 13
H-index: 2
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