Author

Yanli Pei

Observed name: Yan-Li Pei

Institutions: Beijing Foreign Studies University, Guangling College of Yangzhou University

Observed institutions: Beijing Foreign Studies University, University of Electronic Science and Technology of China, Guangling College of Yangzhou University

ORCID: 0009-0008-0351-7570

Observed ORCID: 0009-0008-0351-7570

OpenAlex ID: A5102501574

Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism

2025 · Guoqing Yin, Yanli Pei, et al. · Asia Pacific Journal of Marketing and Logistics · 34

2024 · Shan Wang, Shubhashis Karmakar, et al. · Journal of Business Research · 21

Financial development, industrial structure and environmental sustainability: new evidence from Japan

2023 · Yanli Pei, Zhendong Wu, et al. · Economic Research-Ekonomska Istraživanja · 13

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When we are alike: homophily in livestream commerce

2025 · Yijia Cao, Yusuf Oc, et al. · Journal of Consumer Marketing · 12

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Intergenerational Differences in Impulse Purchasing in Live E-Commerce: A Multi-Dimensional Mechanism of the ASEAN Cross-Border Market

2025 · Yanli Pei, Jie Zhu, et al. · Journal of theoretical and applied electronic commerce research · 6

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Reputation, familiarity and use intention for e-payment services: a comparison of pure-play and click-and-mortar e-payment services

2021 · Norm Archer, Shan Wang, et al. · International Journal of Services Technology and Management · 5

Virtual Influencer Marketing: From Social Identification to Parasocial Relationship

2025 · Guoqing Yin, Yanli Pei, et al. · Hawaii International Conference on System Sciences (HICSS) · 4

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Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce

2018 · Yanli Pei, Min Zhang, et al. · Journal of the Association for Information Systems · 2

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Whether Adoption Drivers Differ between Click-and-mortar and Pure-play E-payment Services?

2017 · Yanli Pei, Shan Wang, et al. · Journal of the Association for Information Systems · 1

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A Study on Experiential Marketing of Luhe Leicha Tea and Consumption Intention: Mediating Effect of Perceived Value and Brand Attitude

2024 · Delphine Ya-Chu Chan, Yan-Li Pei, et al. · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research

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Works count: 10

Citation count: 98

H-index: 5

I10-index: 4