Author

Shaomu Wei

Institution: Tianjin Renai College

Observed institutions: Beijing Institute of Technology, Tianjin Renai College

ORCID: 0009-0004-6890-9031

Observed ORCID: 0009-0004-6890-9031

OpenAlex ID: A5102521955

Same gratitude, different pro-environmental behaviors? Effect of the dual-path influence mechanism of gratitude on pro-environmental behavior

2023 · Jianxin Sun, Baolong Ma, et al. · Journal of Cleaner Production · 33

Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention

2025 · Zhichen Hu, Shaomu Wei, et al. · Asia Pacific Journal of Marketing and Logistics · 3

Good intent, bad result: When encouraging leaving reviews weakens potential consumers’ booking intention

2026 · Zhichen Hu, Shaomu Wei, et al. · International Journal of Hospitality Management · 2

Too personal to be accepted? How personalization visibility drives perceived surveillance and advertising intrusiveness

2026 · Shaomu Wei, Zhichen Hu, et al. · Journal of Retailing and Consumer Services

When showing the inside hurts: the negative effect of anatomical depiction on consumers' brand attitude during product-harm crises

2026 · Zhichen Hu, Shaomu Wei, et al. · Asia Pacific Journal of Marketing and Logistics

More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention

2026 · Zhichen Hu, Shaomu Wei, et al. · Marketing Intelligence & Planning

What Can I Do for You? Amplification and Suppression: The Double‐Edged Sword of Virtual Avatars

2025 · Shaomu Wei, Jing Hu, et al. · Journal of Consumer Behaviour

“Amplification” and “suppression”: the impact of emotional prosody on green purchase behaviour—a study based on the dual-attitude model

2025 · Shaomu Wei, Baolong Ma, et al. · Information Technology and Management

Works count: 8

Citation count: 38

H-index: 2

I10-index: 1