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Pratibha Rai

Observed names: Dr. Pratibha Rai, Rai, Pratibha
ORCID: 0000-0002-1247-3783
Observed ORCID: 0000-0002-1247-3783
OpenAlex ID: A5102728484
Exploring student adoption of ChatGPT: an extended UTAUT2 framework analysis using structural equation modeling
2025 · Shikha Rana, Pratibha Rai · Journal of Applied Research in Higher Education · 8
Integrating ChatGPT into Online Teaching: An Interpretative Phenomenological Study of Indian Higher Education Educators
2026 · Kabir Sharma, Pratibha Rai · American Journal of Distance Education · 3
Does Consumer’s Motivation Differ Across Gender?: A Study in Shopping Malls
2018 · Pratibha Rai · International Journal of Management Studies · 1
Modern Retail Experience Design for Gen Z and Millennials in India: The Roles of Convenience, Personalization, and Sustainability
2026 · Pratibha Rai, Om Jee Gupta · Management Dynamics
ESG Integration and Financial Performance of Indian Oil Marketing Companies: An Empirical Analysis
2025 · Kabir Sharma, Pratibha Rai · The IUP Journal of Accounting Research & Audit Practices
A Strategic Framework for Information and Communication Technology Empowered Education System in India
2024 · Janki Srivastava, Vartika Srivastava, et al. · ShodhKosh Journal of Visual and Performing Arts
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From Discounts to Delight: How Shopping Value Shapes Store Choice Behaviour in Response to Monetary Promotions
2023 · Rai, Pratibha, Sharma, Kabir · Zenodo (CERN European Organization for Nuclear Research)
Asserting Factors of Consumer Purchase Intention towards Chinese Products on M Commerce Platform
2019 · Mr. Om Jee Gupta*, Dr. Anurag Singh, et al. · International Journal of Engineering and Advanced Technology
Role of Visual Merchandising on Consumer Shopping Behaviour in Chhattisgarh (A Study of Urban and Rural Customers of Selected Area)
2016 · Pratibha Rai, Bobby B. Pandey · Asian Journal of Management
Works count: 9
Citation count: 12
H-index: 2
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