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Amit Joshi

Observed names: AMIT M. JOSHI, Amit M. Joshi
ORCID: 0009-0004-6507-3590
Observed ORCID: 0009-0004-6507-3590
OpenAlex ID: A5102742069
A Meta-Analysis of Electronic Word-of-Mouth Elasticity
2015 · Ya You, Gautham G. Vadakkepatt, et al. · Journal of Marketing · 502
The Direct and Indirect Effects of Advertising Spending on Firm Value
2009 · Amit Joshi, Dominique M. Hanssens · Journal of Marketing · 501
Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”
2008 · Amit M. Joshi, Dominique M. Hanssens · Marketing Science · 192
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
2020 · Ya You, Shuba Srinivasan, et al. · Journal of the Academy of Marketing Science · 157
Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics
2020 · Allègre L. Hadida, Joseph Lampel, et al. · Journal of Cultural Economics · 134
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Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office
2010 · Amit Joshi, Huifang Mao · Journal of the Academy of Marketing Science · 71
The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
2020 · Ya You, Amit M. Joshi · Journal of Advertising · 66
Movie Stars and the Volatility of Movie Revenues
2015 · Amit Joshi · Journal of Media Economics · 25
Blood in the water: An abductive approach to startup valuation on ABC's Shark Tank
2022 · Maude Lavanchy, Patrick Reichert, et al. · Journal of Business Venturing Insights · 23
The Direct and Indirect Effects of Advertising Spending on Firm Value
2018 · Amit Joshi, Dominique M. Hanssens · WORLD SCIENTIFIC eBooks · 22
Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach
2016 · Koen Pauwels, Amit Joshi · Journal of Marketing Behavior · 14
(In)authenticity work: Constructing the realm of inauthenticity through Thomas Kinkade
2016 · Amanda Koontz Anthony, Amit Joshi · Journal of Consumer Culture · 12
Are You a “Viral Star”? Conceptualizing and Modeling Inter-media Virality
2017 · Amit M. Joshi, Michael Trusov · Journal of the Association for Consumer Research · 3
Don't Let the AI Hype Undermine Good Decision-making
2022 · Maude Lavanchy, Amit Joshi, et al. · Management and business review. · 1
Navigating the Business Landscape: AI and ML Opportunities and Challenges
2024 · Abhijith Mohanan, Amit Joshi
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Ikea v Pepperfry: India the venue for a David and Goliath furniture fight
2019 · Ivy Buche, Amit Joshi · The Conversation
Consumer Perceptions and Success of Extended Brands
2012 · Amit Joshi, Saurabh Joshi, et al. · Research Journal of Economics & Business Studies
Breaking Through the "brick Wall" — Using an Interdisciplinary Strategy to Market High-tech Products
2011 · ADAM PERRY TOW, AMIT M. JOSHI · International Journal of Innovation and Technology Management
An exploratory and descriptive study of performance of selected real estate companies in india
2010 · Amit Joshi · Asia Pacific journal of research in business management
Works count: 22
Citation count: 1,723
H-index: 12
I10-index: 12
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