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Olga Nechaeva

Observed names: Nechaeva Olga, Nechaeva, Olga
ORCID: 0000-0002-0231-915X
Observed ORCID: 0000-0002-0231-915X
OpenAlex ID: A5102782076
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands
2023 · Maria Kniazeva, Gaetano Aiello, et al. · Journal of Global Fashion Marketing · 55
Brand engagement into self-concept and culture: a literature review for a future research agenda
2023 · Olga Nechaeva, Valentina Mazzoli, et al. · Journal of Brand Management · 31
WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions
2023 · Virginia Vannucci, Costanza Dasmi, et al. · Journal of Retailing and Consumer Services · 25
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions
2024 · Olga Nechaeva, Costanza Dasmi, et al. · International Journal of Advertising · 16
Linking sustainability to consumer brand engagement in omnichannel communication of luxury fashion brands
2026 · Costanza Dasmi, Olga Nechaeva, et al. · Journal of Consumer Marketing · 4
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Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract
2023 · Gaetano Aiello, Costanza Dasmi, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
AI storytelling for global consumers: does it improve luxury brand experience and what is the role of culture?
2026 · Olga Nechaeva, Costanza Dasmi · International Marketing Review · 2
Can Beauty Save the World? A Multimethod Analysis of Regulatory Focus Appeals in Climate Change Advertising
2026 · Valentina Mazzoli, Olga Nechaeva, et al. · Business Strategy and the Environment
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When Luxury Brands Meet Artificial Intelligence: How Brand Longevity Shapes Consumer Responses to AI‐Designed Products
2026 · Olga Nechaeva, Valentina Mazzoli · Psychology and Marketing
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Performing the Hero: Exploring Consumer Empowerment Through Cosplay in the Phygital Fashion Landscape
2026 · Donvito Raffaele, Dasmi Costanza, et al. · Global Fashion Management Conference
Granfluencers in the Fashion Industry: Challenging Age Boundaries on Social Media
2026 · Dasmi Costanza, Nechaeva Olga, et al. · Global Fashion Management Conference
Virtue in luxury: eudaimonic well-being among luxury excursionists
2026 · Olga Nechaeva · Journal of Business Research
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Neuromarketing and Art: Evaluating Facereader Technology for Emotion Detection and the Mirror Neuron Effect in Artistic Paintings
2025 · Donvito Raffaele, Nechaeva Olga, et al. · Global Fashion Management Conference
The Innovative Role of Ai for Luxury Brand Storytelling
2025 · Rovai Serena, Nechaeva Olga, et al. · Global Fashion Management Conference
The Impact of Country of Origin and Sustainability on Young Consumers' Perceptions of Luxury Goods
2025 · Rovai Serena, Aleem Aihoor, et al. · Global Fashion Management Conference
Exploring the role of Artificial Intelligence in engaging with patients: a literature review on AI applications in the healthcare sector
2025 · Pollifroni, Riccardo, Donvito, Raffaele, et al. · CINECA IRIS Institutial research information system (University of Pisa)
Exploring Consumer Perceptions of Visual Imperfections in Luxury Products Through Sustainable Practices
2024 · Nechaeva Olga, Dasmi Costanza, et al. · Global Fashion Management Conference
The Power of Silence: High-end Fashion Brands Withdraw From Social Media
2023 · Olga Nechaeva, Valentina Mazzoli, et al. · Global Fashion Management Conference
Omnichannel Communication of Sustainability in the Luxury Fashion Sector: a Strategy to Increase Consumer Brand Engagement
2023 · Costanza Dasmi, Olga Nechaeva · Global Fashion Management Conference
Works count: 19
Citation count: 136
H-index: 4
I10-index: 4
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