Get started
Author

Bing Zhu

Generation Y consumer online repurchase intention in Bangkok: Based on Stimulus-Organism-Response (SOR) model
2019 · Bing Zhu, Suwanna Kowatthanakul, et al. · International Journal of Retail & Distribution Management · 266
Towards a transformative model of circular economy for SMEs
2022 · Bing Zhu, Mai Nguyen, et al. · Journal of Business Research · 86
The Impact of Green Advertising on Consumer Purchase Intention of Green Products
2012 · Bing Zhu · SSRN Electronic Journal · 52
The influence of perceived risks on millennials' intention to use m-payment for mobile shopping in Bangkok
2021 · Bing Zhu, Wanwisa Charoennan, et al. · International Journal of Retail & Distribution Management · 30
A Multi-group Analysis of Gender Difference in Consumer Buying Intention of Agricultural Products via Live Streaming
2023 · Bing Zhu, Ping Xu, et al. · Research on World Agricultural Economy · 13
PDF
Smallholder farmers’ engagement in non-certified organic farming: a case from Southern China
2019 · Bing Zhu, André Habisch · British Food Journal · 13
Consumer’s motivation, opportunities and abilities for sustainable consumption: A case in China
2016 · Bing Zhu · NachhaltigkeitsManagementForum | Sustainability Management Forum · 13
Childhood pesticide poisoning trend analysis of 13 years in Jiangsu, China
2018 · Boshen Wang, Xiuting Li, et al. · Journal of Public Health and Emergency · 12
Millennial Consumers’ Purchase Intention for Eco-Fashion Apparel: A Study from Southern China
2021 · Bing Zhu · ABAC Journal · 8
PDF
Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China
2023 · Zhu, Bing · ABAC Journal · 5
PDF
Inter-firm technology spillover and a virtuous cycle between R&D, market growth, and price reduction: The case of photovoltaic power generation development in Japan
2002 · Chihiro Watanabe, Charla Griffy‐Brown, et al. · IIASA PURE (International Institute of Applied Systems Analysis) · 5
Cultural influences on vegetarian food consumption: insights from Germany and Thailand using the motivation-opportunity-ability model
2026 · Bing Zhu, Julia Winterstein, et al. · British Food Journal · 4
PDF
Young Consumers’ Discontinuance Intention to Use Smartphone Fitness Applications – A Study of Generation Z Consumers in Bangkok
2024 · Ping Xu, Bing Zhu, et al. · Lecture notes in computer science · 4
Understanding Thai Consumers' Intentions to Purchase Genetically Modified Foods
2024 · Bing Zhu, Ananya Phunthasaen, et al. · Research on World Agricultural Economy · 3
Consumers’ Intention to Buy Agricultural Products via Livestreaming Platforms in Southern China
2022 · Ping Xu, Bing Zhu, et al. · Lecture notes in computer science · 3
Book Review – For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé
2024 · Bing Zhu · ABAC Journal · 1
PDF
Farmers’ Digital Participation in Agriculture: A Global Bibliometric Study and Implications for Agri-Marketing
2026 · Yuxin Liu, Bing Zhu, et al. · Research on World Agricultural Economy
PDF
Thai consumers’ buying decisions for alternative plant-based foods: A means–end chain qualitative study
2026 · Sirinna Khamtanet, Bing Zhu · Asian Journal of Agriculture and Rural Development
PDF
An Empirical Study on University Students’ Satisfaction with Online Learning: A General Perspective
2025 · Ping Xu, Bing Zhu, et al. · Lecture notes in computer science
Review of: "The Future of Malaysian SMEs in the Digital Economy"
2023 · Bing Zhu · Qeios
PDF
Online Consumption Under Pandemic: Stress, Cognitive Appraisal, Coping Style, Normative Social Influences, and Risk Averse
2022 · Y. L. Adeline Tam, Tung Moi Chiew, et al. · Lecture notes in networks and systems
Book Review: Marketing 4.0: Moving from Traditional to Digital
2018 · Bing Zhu, Suwanna Kowathanakul · Social Science Asia
The Impact of Environmental Advertisement, Health Consciousness and Personal Norm on Organic Food Consumption in Shanghai, China
2012 · Bing Zhu
A study on factors affecting green purchase behavior of consumers in Shanghai, China
2010 · Bing Zhu
The Harming Analysis and Counterplans Discussion of Agrochemical Remains in Vegetables in Heng Shui
2005 · Bing Zhu
Works count: 27
Citation count: 518
H-index: 8
I10-index: 8
Year
Topic
Type