Author

Hongyan Yu

Observed names: Hong-Yan Yu, Yu Hongyan, 于洪洋

Institution: Mudanjiang Normal University

Observed institutions: Sun Yat-sen University, Hebei University of Technology, Jilin University, Weinan Normal University, Mudanjiang Normal University, Yantai Nanshan University, Hunan College of Information, Hubei University, Shanghai Maritime University

ORCID: 0000-0003-1682-1674

Observed ORCID: 0000-0003-1682-1674

OpenAlex ID: A5102860642

Green Innovation Strategy and Green Innovation: The Roles of Green Creativity and Green Organizational Identity

2017 · Wenhao Song, Hongyan Yu · Corporate Social Responsibility and Environmental Management · 911

Effects of green human resource management and managerial environmental concern on green innovation

2020 · Wenhao Song, Hongyan Yu, et al. · European Journal of Innovation Management · 339

Consumer Risks and New Food Systems in Urban China

2010 · Ann Veeck, Hongyan Yu, et al. · Journal of Macromarketing · 65

Challenges of agriculture and food systems issues in China and the United States

2020 · Gregory Veeck, Ann Veeck, et al. · Geography and sustainability · 64

PDF

Entrepreneurial Orientation, Interaction Orientation, and Innovation Performance: A Model of Moderated Mediation

2019 · Wenhao Song, Xifang Ma, et al. · SAGE Open · 55

PDF

Family meals and identity in urban China

2015 · Hongyan Yu, Ann Veeck, et al. · Journal of Consumer Marketing · 29

Influences on food choices of urban Chinese teenagers

2014 · Ann Veeck, Fang Grace Yu, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 29

High involvement work systems and organizational performance: the role of knowledge combination capability and interaction orientation

2018 · Wenhao Song, Hongyan Yu, et al. · The International Journal of Human Resource Management · 25

Complaint or recommendation? The impact of customers' state and trait goal orientations on customer engagement behaviors

2016 · Xinxin Chen, Hongyan Yu, et al. · Journal of Consumer Behaviour · 24

Community experience promotes customer voice: co-creation value perspective

2021 · Bingcheng Yang, Hongyan Yu, et al. · Marketing Intelligence & Planning · 23

The Use of Collaborative Midterm Student Evaluations to Provide Actionable Results

2015 · Ann Veeck, Kelley O’Reilly, et al. · Journal of Marketing Education · 23

To do or to have? Exploring the effects of social exclusion on experiential and material purchases

2020 · Bingcheng Yang, Hongyan Yu, et al. · Asian Journal Of Social Psychology · 17

More Experience, Less Loneliness? Exploring the Effect of Experiential Purchases on the Alleviation of Loneliness

2021 · Bingcheng Yang, Hongyan Yu, et al. · Frontiers in Psychology · 16

PDF

Do CEOs' personal donations matter? The impact of the CEO's personal donations on consumers' attitudes toward his/her company in China

2019 · Cheng-Yue Yin, Nan Bi, et al. · Journal of Business Research · 16

How to Improve Value Creation by Service Interaction: The Role of Customer–Environment Fit and Efficacy

2020 · Liang Hong, Hongyan Yu, et al. · Frontiers in Psychology · 14

PDF

Peer influence on teenagers’ preference for brand name food products: The mediation effect of peer identity

2021 · Hongli Zhang, Ruiqin Li, et al. · International Journal of Consumer Studies · 13

Interaction orientation based on value co-creation theory: scale development and validation

2019 · Hongyan Yu, Rong Liu, et al. · Journal of Contemporary Marketing Science · 11

Motivating Students: An Initial Attempt to Operationalize the Curiosity Gap Model

2014 · James W. Gentry, Alvin C. Burns, et al. · Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference · 10

Managing The Curiosity Gap Does Matter: What Do We Need To Do About It?

2014 · James W. Gentry, Alvin C. Burns, et al. · Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference · 9

The Role of Customer-Task Fit Between Service Interaction and Value Co-Creation: Evidence From China

2021 · Liang Hong, Hongyan Yu, et al. · Journal of Global Information Management · 8

PDF

The intersection of family dinners and high school schedules in urban China

2016 · Ann Veeck, Hongyan Yu, et al. · 7

Spatial Network Structure Characteristics of Tourism Supply in China: A Social Network Analysis Method

2025 · Hongyan Yu, Wenming Zhou · International Journal of Computational Intelligence Systems · 4

PDF

Customer engagement behavior: Scale development and validation

2015 · Hongyan Yu, Ann Veeck, et al. · International Conference on Service Systems and Service Management · 4

Brief Analysis on Custom Satisfaction BtoC in E-commerce

2006 · Hongyan Yu · Journal of Hunan University of Science and Engineering · 4