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Swati Verma

Observed name: Verma, Swati
ORCID: 0000-0002-1360-4650
Observed ORCID: 0000-0002-1360-4650
OpenAlex ID: A5102988292
Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?
2018 · Abhijit Guha, Abhijit Biswas, et al. · Journal of Marketing Research · 97
Cultural influences on new product adoption of affluent consumers in India
2008 · Zee-Sun Yun, Swati Verma, et al. · The International Review of Retail Distribution and Consumer Research · 44
Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands
2015 · Nayyer Naseem, Swati Verma, et al. · Emerald Group Publishing Limited eBooks · 22
Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations
2019 · Swati Verma, Abhijit Guha, et al. · Journal of Retailing · 17
Investigating the Pleasures of Sin: The Contingent Role of Arousal‐Seeking Disposition in Consumers' Evaluations of Vice and Virtue Product Offerings
2016 · Swati Verma, Abhijit Guha, et al. · Psychology and Marketing · 16
Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations
2023 · Bidisha Burman, Swati Verma, et al. · Journal of Business Research · 9
Making a good thing even better? The impact of claim congruency on competing product goals and consumer evaluations
2019 · Andrea Heintz Tangari, Somak Banerjee, et al. · Journal of Business Research · 8
Accounting For Externalities: Harnessing The “Face-In-The-Mirror†Phenomenon
2013 · Hugh M. Cannon, James N. Cannon, et al. · Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference · 1
The good and the bad of transparency in CSR reporting
2026 · Andrea H. Tangari, Alexander Davidson, et al. · Journal of Business Research
Nanomedicine for Neurodegenerative Disorders: Selective Treatment Strategies
2025 · Rishabha Malviya, Kamla Pathak, et al. · Apple Academic Press eBooks
Role of Patents in Economic Development and Integration
2024 · Rishav Sharma, Rishabha Malviya, et al. · Apple Academic Press eBooks
Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward
2024 · Rishabha Malviya, Pramod Kumar Srivastava, et al. · Apple Academic Press eBooks
Are Low Price Guarantees And Price Matching Guarantees Created Equal: Examining The Effects Of Different Types Of Price Guarantees On Consumers’ Evaluations
2017 · Swati Verma · Human Biology
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Innovation as a Dynamic Capability and Its Link to Performance in the Multinational Corporation: An Integrative Framework and Propositions for Research
2016 · Nayyer Naseem, Swati Verma, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Consumer Preference Towards Brands of Edible Oils in Bikaner City
2016 · Swati Verma
Defining service quality in an outpatient clinic with complex constituency
2007 · Swati Verma · Digital Commons - University of South Florida (University of South Florida)
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Works count: 17
Citation count: 214
H-index: 7
I10-index: 5
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