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Jorge Pacheco

Assessing sustainable practices and managerial approaches in the hotel industry: A comparative case study
2024 · Jitka Vávrová, Lenka Červová, et al. · Journal of Entrepreneurship Management and Innovation · 15
The impact of social media marketing efforts on buying intentions within the brewing sector
2024 · Ana Lima, Marco Cruz, et al. · Management & Marketing · 13
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New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
2021 · Ana Lima, Jorge Pacheco · IGI Global eBooks · 6
Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions
2019 · Ana Pinto de Lima, Jorge Pacheco, et al. · Smart innovation, systems and technologies · 3
Digital Marketing, Artificial Intelligence, and Online Social Networks in Tourism: Case of the Municipality of Amares (Portugal)
2024 · Marta Beatriz Silva, Jorge Lima Pacheco, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2
A publicidade nas redes sociais como influenciadora da compra por impulso
2022 · Teresa Teixeira, Ana Lima, et al. · 2
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Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants
2020 · Ana Pinto de Lima, Jorge Pacheco, et al. · Smart innovation, systems and technologies · 2
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation
2018 · Ana Lima, Jorge Pacheco · Advances in educational technologies and instructional design book series · 2
Motivational Drivers in Social Media: An Analysis of Generation X Versus Generation Y
2025 · Jorge Pacheco, Cristina Cardoso · Smart innovation, systems and technologies
The Impact of Social Networks on Cultural and Religious Tourism: The Case of the Tibães Monastery (Portugal)
2025 · Cátia Faria Ribeiro, Jorge Pacheco, et al. · Smart innovation, systems and technologies
Resilience and Transformation: Examining Marketing Strategies and Consumer Behavior in a COVID-19 World Connected by Social Media
2024 · Cristina Cardoso, Jorge Pacheco · Smart innovation, systems and technologies
A importância do customer experience nos canais digitais
2017 · Jorge Pacheco · Dialnet (Universidad de la Rioja)
Marketing experiencial, emoções, satisfação e lealdade
2014 · Jorge Pacheco
Works count: 13
Citation count: 45
H-index: 3
I10-index: 2
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