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Yuanyuan Cao
Institution:
Wuhan Business University
Observed institutions:
Waseda University,
Wuhan Business University,
Tsinghua University
ORCID:
0000-0002-4057-6325
Observed ORCID:
0000-0002-4057-6325
OpenAlex ID:
A5103136206
An Event-driven Context Model in Elderly Health Monitoring
2009
·
Yuanyuan Cao
, Linmi Tao
, et al.
·
Symposia and Workshops on Ubiquitous, Autonomic and Trusted Computing (UIC-ATC)
·
39
Consumer engagement on social media in the sport context: a scoping review
2024
·
Yuanyuan Cao
, Hirotaka Matsuoka
·
Leisure Studies
·
26
The effects of different billboard advertisement language on TV sports audiences’ recognition, recall and search intention of the sponsor signage
2024
·
Ziyuan Xu
, Yuanyuan Cao
, et al.
·
Asia Pacific Journal of Marketing and Logistics
·
14
Consumer Engagement on Weibo in a Professional Sport Context: The Case of the Chinese Super League
2023
·
Yuanyuan Cao
, Ziyuan Xu
, et al.
·
International Journal of Sport Communication
·
7
How Language Affects Audience Cognition in Sports Sponsorship: Insights From Esports Broadcasting
2025
·
Ziyuan Xu
, Haruka Amano
, et al.
·
Sport Marketing Quarterly
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Works count:
5
Citation count:
86
H-index:
4
I10-index:
3
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