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Simran Kaur

How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships
2023 · Kian Yeik Koay, Weng Marc Lim, et al. · Marketing Intelligence & Planning · 90
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Systematic Literature Review on Digital Marketing in India: Present Scenario
2021 · Uma Anurag, Simran Kaur · SSRN Electronic Journal · 2
Internal marketing and intention to stay: the synergy of growth mindset and psychological ownership as serial mediators
2025 · Simran Kaur, Mandeep Kaur · SAM Advanced Management Journal · 1
Reconceptualising brand transgressions in the context of sacred consumption: an institutional perspective
2024 · Simran Kaur, Yit Sean Chong, et al. · Asia Pacific Journal of Marketing and Logistics · 1
Bibliometric Analysis of Sustainable Tourism Development
2026 · Vani Arora, Simran Kaur · ANVESHAK-International Journal of Management
Integrating Commerce, Management, and Hrm Practices for Sustainable Business Growth
2026 · Puja Baliarsingh, Dr. Sujit Kumar Acharya, et al.
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Impact of Internal Marketing Dimensions on Employee Optimism: A PLS-SEM Study on Private Sector Banks in Punjab
2025 · Simran Kaur, Mandeep Kaur · IUP Journal of Organizational Behavior
Relationship between Internal Marketing Dimensions and Affective Commitment of Private Bank Employees in Punjab: The Mediating Role of Growth Mindset
2025 · Simran Kaur, Mandeep Kaur · SDMIMD Journal of Management
Works count: 8
Citation count: 94
H-index: 2
I10-index: 1
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