Author

Yue Yin

Institution: Harbin University of Commerce

Observed institution: Harbin University of Commerce

ORCID: 0009-0005-4494-8084

Observed ORCID: 0009-0005-4494-8084

OpenAlex ID: A5103254272

Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion

2021 · Shizhen Bai, Yue Yin, et al. · Frontiers in Psychology · 35

Consumer Engagement on Social Networking Sites: The Antecedents and Mediating Mechanism

2022 · Shizhen Bai, Yue Yin, et al. · Journal of Organizational and End User Computing · 6

The effect of social media interaction on consumer engagement: The role of psychological ownership

2026 · Yue Yin, Chunjia Han, et al. · PLoS ONE · 2

Influencer Efficacy and the Fan Effect in Green Food Branding: The Mediating Role of Perceived Quality

2025 · Yue Yin, Chunjia Han, et al. · Sustainability

Works count: 4

Citation count: 43

H-index: 2

I10-index: 1