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Y. Surya Narayana Murthy

Observed names: Y Suryanarayana Murthy, Y. S. Murthy, Y. S. N. Murthy, Y. Suryanarayana Murthy, Y.S.N. Murthy, Y.Suryanarayana Murthy
Institution: Andhra University
ORCID: 0000-0002-9561-5395
Observed ORCID: 0000-0002-9561-5395
OpenAlex ID: A5103776862
How digital marketing strategies impact the financial performance of SMEs
2025 · Piyush Sharma, Alankar Trivedi, et al. · CRC Press eBooks · 6
A Comprehensive Empirical Framework for Employee Well-being: Investigating Subjective, Workplace, and Psychological Dimensions
2025 · C.Naveena, Y.Suryanarayana Murthy · EPRA International Journal of Environmental Economics Commerce and Educational Management · 4
Brand Evangelism in the Digital Era: The Impact of Data-Driven Influencer Marketing
2025 · Y. Surya Narayana Murthy, RSCh Murthy Chodisetty, et al. · Springer proceedings in business and economics · 4
Gen Z's path to balance: Navigating career aspirations, unveiling life goals, achieving harmony in today's maze
2025 · Kiran Shah, Osho Shah, et al. · CRC Press eBooks · 2
Examining the relationship between consumer awareness and purchase intention in online pharma stores: The role of trust
2025 · Chandra B. S. Ravi, Y. Suryanarayana Murthy, et al. · CRC Press eBooks · 2
Smartwatches, fitness trackers, and beyond: Evaluating experiential marketing efficacy across different age groups
2025 · Y. S. N. Murthy, Ravi B. S. Chandra, et al. · CRC Press eBooks · 2
A Study on Impact of Workplace Democracy on Employee Productivity in IT Companies
2024 · Chandra BS Ravi, Srinivas Donthamsetti, et al. · Routledge eBooks · 2
Enhancing Employee Engagement: Key Drivers and Their Impact on Workplace Morale and Productivity
2025 · B.Sushmitha, Y.Suryanarayana Murthy · EPRA International Journal of Economics Business and Management Studies · 1
Workplace Anxiety as a Mechanism Between Employee Stress and Workplace Effectiveness: Evidence from the IT Context
2026 · Y Suryanarayana Murthy, Prof.A.Narasimha Rao, et al. · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
A Study on Crucial Factors Shaping Consumers’ Electric Car Buying Choices in Hyderabad
2025 · B. S. Ravi Chandra, A. Krishna Sudheer, et al. · Lecture notes in electrical engineering
An empiricalimpact of green marketing-consumer's purchase sensitivity in east Godavari district
2016 · K. Srinivasa Krishna, Y.S.N. Murthy · International Journals of Marketing and Technology
Works count: 11
Citation count: 23
H-index: 3
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