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Yoshitomo Hatakeyama

Observed names: HATAKEYAMA, Yoshitomo, Hatakeyama, Yoshitomo
Institution: Rissho University
Observed institution: Rissho University
ORCID: 0009-0006-3514-0515
Observed ORCID: 0009-0006-3514-0515
OpenAlex ID: A5104453060
What Kind of Crisis Communication Messages Benefit Corporate Reputation on High and Minimal Responsibility Case?
2024 · Yoshitomo Hatakeyama · European Advertising Academy · 1
Tap Intention Toward Rewarded Mobile In-Game Banner Advertising: The Roles of Category-Based Contextual Fit and Reward Type
2026 · Yoshitomo Hatakeyama · Journal of Current Issues & Research in Advertising
Negative Spillover Effect on an Advertised Competitor Brand in the Context of Rival Brands’ IP Trouble
2025 · Yoshitomo Hatakeyama, Keigo Taketani · European Advertising Academy
科学的根拠のないネガティブなうわさが出かける目的地の訪問意図および態度に与える影響～都市伝説を対象として～
2024 · Hatakeyama, Yoshitomo, Taketani, Keigo · Institutional Repositories DataBase (IRDB)
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Effects Of the Perceived Quickness of Disclosure and Transparency on Credibility and Corporate Reputation: When is Stealing Thunder Too Late?
2024 · Yoshitomo Hatakeyama · SSRN Electronic Journal
How Do Preceding Information Disclosure and Difference of Information Quantity Effect Consumer Psychology in Crisis Communication
2020 · 畠山, 仁友, HATAKEYAMA, Yoshitomo · Institutional Repositories DataBase (IRDB)
Works count: 6
Citation count: 1
H-index: 1
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