Author

Bingyan Hu

Institutions: Xi'an Polytechnic University, Mississippi State University

Observed institutions: Xi'an Polytechnic University, Mississippi State University

ORCID: 0000-0002-3123-4104

Observed ORCID: 0000-0002-3123-4104

OpenAlex ID: A5104578973

Mapping marketing’s contribution to under-researched Sustainable Development Goals (SDGs): a well-being centric approach

2025 · Bingyan Hu, Omar S. Itani, et al. · The Journal of Marketing Theory and Practice · 4

Sharing is caring: Designing incentive rebate strategies for information‐sharing alliances

2024 · Yueran Zhuo, Senay Solak, et al. · Decision Sciences · 2

Seeing the Closet or the Clothes: How Thinking Abstractly Versus Concretely Shapes Disposition Decisions

2025 · Bingyan Hu, Cathy Cole, et al. · Psychology and Marketing

The Impact of Performance Expectation Gap on Enterprise Innovation Performance: Mediating Effect Test Based on Outcome Control

2025 · Bingyan Hu · Critical humanistic social theory.

Works count: 4

Citation count: 6

H-index: 2

I10-index: