Author

Vaishnavi Kale

Institutions: IE University, TBS Education

Observed institutions: IE University, TBS Education

ORCID: 0009-0007-7696-8316

Observed ORCID: 0009-0007-7696-8316

OpenAlex ID: A5104853618

Impressive insults: How do consumers respond to self‐deprecating advertisements?

2024 · Vaishnavi Kale, Eda Sayin · Psychology and Marketing · 6

Brand communications with self-directed negative messages: A conceptual framework and research agenda

2025 · Vaishnavi Kale, Eda Sayin · AMS Review

Self-Critical Brand Communications: Conceptual Differentiation and Consumer Responses

2025 · Vaishnavi Kale

Works count: 3

Citation count: 6

H-index: 1

I10-index: