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Asma Bouguerra
Institution:
Arab Open University
Observed institutions:
Arab Open University,
Arab Open University
ORCID:
0009-0008-1439-0974
Observed ORCID:
0009-0008-1439-0974
OpenAlex ID:
A5106007727
The impact of digital marketing strategies on innovation: The mediating role of AI: A critical study of SMEs in the KSA market
2024
·
Mohammed Aljabari
, Sulaiman Althuwaini
, et al.
·
International Journal of Data and Network Science
·
37
PDF
The role of sustainable performance in mediating the effects of digital marketing tactics on market volatility: Evidence from Jordan
2025
·
Sulaiman Althuwaini
, Mohammed Aljabari
, et al.
·
International Journal of Data and Network Science
·
5
PDF
The impact of e-marketing orientation and learning capacity on online SME performance in Jordan: The moderating role of technological orientation
2024
·
Mohammed Aljabari
, Sulaiman Althuwaini
, et al.
·
Asian Development Policy Review
·
3
PDF
How Do Digital Marketing Solutions Impact Social Media? Examining the Mediating Role of Information Sharing in the Banking Sector in Saudi Arabia"
2025
·
Asma Bouguerra
·
Pakistan Journal of Life and Social Sciences (PJLSS)
PDF
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Works count:
4
Citation count:
45
H-index:
3
I10-index:
1
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