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Muthya Rahmi Darmansyah

Observed names: Damansyah, Muthya Rahmi, Darmansyah, M. (Muthya Rahmi), Darmansyah, Muthya Rahmi, Mutya Rahmi Darmansyah
Observed institution: Medan Area University
ORCID: 0000-0002-3802-0723
Observed ORCID: 0000-0002-3802-0723
OpenAlex ID: A5106017174
Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan
2024 · M Reza Aldiansyah Mutyara, Haryaji Catur Putera Hasman, et al. · Eqien Jurnal Ekonomi dan Bisnis · 7
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Pengaruh Hedonic Shopping Value, Shopping Lifestyle, dan Gamification terhadap Impulse Buying pada Generasi Z Pengguna Tiktok Shop di Kota Kabanjahe
2025 · Desri Afrida, Muthya Rahmi Darmansyah, et al. · RIGGS Journal of Artificial Intelligence and Digital Business · 3
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Investigating ChatGPT on Reddit by Using Lexicon-Based Sentiment Analysis
2024 · Pagas Sukarno Putra, Andre Hasudungan Lubis, et al. · International Conference on Information Technology Research and Innovation (ICITRI) · 3
A Comprehensive Review on Innovation in Small Business
2023 · Ahmad Rafiki, Nindya Yunita, et al. · Contributions to environmental sciences & innovative business technology · 3
Factors Affecting E-Wallet Adoption Based On Gen Z Perspective In Indonesia: Study In Gopay Application
2025 · Jamie Steve Alvaro, Muthya Rahmi Darmansyah · Journal of Management and Business Innovations · 1
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Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Nivea Bodylotion
2025 · Didit Ekosafrial Sarumaha, Fitriani Tobing, et al. · RIGGS Journal of Artificial Intelligence and Digital Business · 1
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Pengaruh Search Engine Optimization dan Content Marketing terhadap Minat Beli Produk Missilshop
2025 · Muhammad Tri Wahyudi, Alfifto Alfifto, et al. · Journal of Management and Bussines (JOMB) · 1
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Pengaruh Pengetahuan Kewirausahaan dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Online Shop Nielsenfashion
2024 · Tanjung, Sania, Meutia, Riza Fanny, et al. · Jurnal Masharif al-Syariah Jurnal Ekonomi dan Perbankan Syariah · 1
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Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation Terhadap Impulse Buying di Marketplace Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Gunung Lauser
2024 · Rahawati, Lina, Alfifto, et al. · Jurnal Masharif al-Syariah Jurnal Ekonomi dan Perbankan Syariah · 1
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Pengaruh Digital Marketing dan Service Quality Terhadap Keputusan Pembelian Produk CV. Inlo Kreasi Mandiri Medan
2026 · Ica Veronica Br. Ginting, Wan Rizca Amelia, et al. · RIGGS Journal of Artificial Intelligence and Digital Business
Pengaruh kualitas produk dan harga terhadap keputusan pembelian PT Sun Jaya Mandiri
2026 · Viky Ade Kushendra, Alfifto Alfifto, et al. · Jurnal Bisnis Mahasiswa
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The Influence Brand Gestalt on Revisit Intention at Hombo Batu Tourist Attraction, South Nias Regency
2026 · Gori, Thomas Tri Valdo, Alfifto, Alfifto, et al. · Proceeding of International Conference Technology, Economics, and Social Science
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Dasar manajemen pemasaran
2025 · Yunita, N. (Nindya), Alimuddin, M. (Mariani), et al. · Neliti
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Pengaruh Modal Usaha, Karakteristik Kewirausahaan Dan Pengetahuan Kewirausahaan Terhadap Keberhasilan Usaha Pada Usaha Showroom Mobil Di Jalan Nibung Raya Medan
2025 · Nabilla Mentari, Muthya Rahmi Darmansyah, et al. · Economics Business and Management Science Journal
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Pengaruh Online Promotion Dan Persepsi Kemudahan Terhadap Keputusan Penggunaan E-Wallet Ovo Pada Masyarakat
2025 · Azzahra Desire Safira Siahaan, Muthya Rahmi Darmansyah, et al. · Jurnal Manajemen Bisnis dan Kewirausahaan
Pengaruh Keterampilan Kewirausahaan dan Pengalaman Terhadap Keberhasilan Usaha Barbershop di Kecamatan Medan Sunggal
2025 · Gultom, Chrisdahner Edoardo, Putra, Irwansyah, et al. · ProBisnis Jurnal Manajemen
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Pengaruh E-Wallet dan E-Lifestyle terhadap Purchase Intention Belanja Online Menggunakan Ovo
2025 · Muhammad Taufan Kurniawan, Nindya Yunita, et al. · YUME : Journal of Management
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Determining Factors of Success in Non-Culinary Businesses: A Study on SMEs
2025 · Fitria Novalyza Putri, Muthya Rahmi Darmansyah, et al. · Advances in marketing, customer relationship management, and e-services book series
The Impact of Adversity Quotient, Entrepreneurship Education and Self Confidence on Entrepreneurship Interest (case Study on Students of Faculty Economics and Business Umn Al-washliyah)
2025 · Muhammad Naufal Fildza Daulay, Muthya Rahmi Darmansyah, et al. · International Journal of Economic Business Accounting Agriculture Management and Sharia Administration (IJEBAS)
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Exploring Relationship Between Brand Equity and Customer Loyalty On Mobile Telecommunications Product
2024 · Muthya Rahmi Darmansyah · Journal of Management and Business Innovations
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Pengaruh Servicescape, Kualitas Pelayanan, Harga dan Kualitas Produk terhadap Loyalitas Pelanggan Kedai Kopi
2024 · Ayu, Annisa Rizky, Alfifto, et al. · Jurnal Masharif al-Syariah Jurnal Ekonomi dan Perbankan Syariah
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The Sentiment Analysis Utilization for Indonesian SMEs
2024 · Muthya Rahmi Darmansyah, Andre Hasudungan Lubis, et al. · Advances in human resources management and organizational development book series
Source of Expertise and Similar Interest Influence on Customer Loyalty: Study on Online Review of Food and Beverage via Instagram
2023 · Muthya Rahmi Darmansyah, Mohd Azwardi Bin Md Isa · Journal of Accounting Auditing and Business
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Measuring the Acceptance and Fitness of Digital Mailing System Usage in University Environment
2023 · Nindya Yunita, Andre Hasudungan Lubis, et al. · Springer proceedings in business and economics
PENGARUH PENGGUNAAN CELEBRITY ENDORSER TERHADAP PEMBENTUKAN BRAND IMAGE (Studi Pada Smartphone Oppo
2022 · Darmansyah, Muthya Rahmi · JUMANT
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Works count: 25
Citation count: 21
H-index: 3
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