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Author

S. Sekarini

Observed name: Sekarini S
Institution: SASTRA University
Observed institution: SASTRA University
ORCID: 0009-0006-6168-8920
Observed ORCID: 0009-0006-6168-8920
OpenAlex ID: A5106808345
AI-Powered Branding: Enhancing Consumer Experience in Emerging Markets
2024 · S. Sekarini, S. Selvabaskar · Advances in marketing, customer relationship management, and e-services book series · 13
Intelligent Deep Learning Systems for Predicting Customer Purchase Intentions in Phygital Retail Industry
2025 · Selvabaskar S, Sekarini S · International Conference on Emerging Trends in Industry 4.0 Technologies (ICETI4T) · 2
Deep Learning Based Sentiment Analysis for Enhancing Customer Experience in Phygital Retail Industry
2025 · Selvabaskar S, Sekarini S · IEEE International Conference on Communication Systems and Network Technologies (CSNT) · 1
Metaverse Mastery: Elevating Consumer Experience in the Virtual Era
2025 · S. Sekarini, S. Selvabaskar · IGI Global eBooks · 1
Predictive Analytics for Reducing Customer Churn
2026 · S. Sekarini, S. Selvabaskar · Routledge eBooks
Bridging Perception and Intention: Examining the Psychological Determinants of Ride-Sharing and Ride-Pooling Adoption
2026 · Abirami C, Selvabaskar S, et al. · Zenodo (CERN European Organization for Nuclear Research)
Works count: 6
Citation count: 17
H-index: 2
I10-index: 1
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