Author

Luis Noschang

Observed name: Noschang, Luis Octávio

Institution: Harz University of Applied Sciences

Observed institution: Harz University of Applied Sciences

ORCID: 0000-0002-2491-4152

Observed ORCID: 0000-0002-2491-4152

OpenAlex ID: A5107377423

Multitasking, subtitles, and product placement effectiveness: an analysis of multitasking influencing the effectiveness of product placement and being influenced by audiovisual translation formats

2024 · Luis Noschang, Jens Vogelgesang · Journal of Marketing Communications · 4

Fan Intensity, Team Identification, and Banner Ad Recall in Televised Football Broadcasts

2026 · Jens Cordes, Luis Noschang · Sport Marketing Quarterly

Watching or distracted? Observing multitasking behavior during streaming and TV viewing in the age of multiscreening

2026 · Luis Noschang · International Journal of Advertising

Drivers of Product/Brand Placement Effectiveness: A Literature Review to Map the Field

2024 · Luis Noschang · SSRN Electronic Journal

Works count: 5

Citation count: 4

H-index: 1

I10-index: