Author

Pooja Pooja .

Observed names: Pooja, Pooja ., Pooja Deswal

Institutions: Amity University, Maharaja Surajmal Institute of Technology

Observed institutions: Guru Gobind Singh Indraprastha University, Amity University, Amity University, Indira Gandhi University, Meerpur, Maharaja Surajmal Institute of Technology

ORCID: 0000-0002-9446-8274

Observed ORCID: 0000-0002-9446-8274

OpenAlex ID: A5107843307

Environmental Degradation: Causes, Impacts and Mitigation

2024 · Pooja Pooja . · Journal of Advances in Science and Technology · 23

The influence of AR & VR-induced reality congruence on customer engagement in e-commerce websites: a mediation analysis

2024 · Pooja, Pranay Verma, et al. · International Journal of Systems Assurance Engineering and Management · 7

Does reality congruence determine e-commerce customer’s engagement? Role of service quality, trust and commitment

2024 · Pooja, Pranay Verma, et al. · The TQM Journal · 4

Decoding the mechanisms of extended reality-enhanced e-commerce on customer engagement: a mixed methodological approach

2026 · Pooja Deswal, Pranay Verma · Spanish Journal of Marketing - ESIC · 3

A Study on Impulse Buying Behavior of Females towards Cosmetics with Reference to in- Store Environment

2018 · Pooja, Sanjiv Mittal, et al. · International Journal of Management Studies · 3

Retail perspective in sub-urban markets: an empirical validation of consumer cognitive dissonance

2009 · Neetu Andotra, Pooja . · International Journal of Innovation and Sustainable Development · 3

A Study on Impulse Buying Behaviour of Consumers towards Apparels with reference to In-store Environment

2019 · Pooja, Sanjiv Mittal, et al. · International Journal of Management · 1

Works count: 7

Citation count: 44

H-index: 3

I10-index: 1