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Mansi Phogat
Institutions:
Chaudhary Charan Singh Haryana Agricultural University,
Punjabi University
Observed institutions:
Chaudhary Charan Singh Haryana Agricultural University,
Punjabi University
ORCID:
0009-0002-3963-9728
Observed ORCID:
0009-0002-3963-9728
OpenAlex ID:
A5108177458
Exploring the Effect of User Motivations on Influencer Marketing Campaign Effectiveness
2025
·
Mansi Phogat
, Tarannum Mohan
·
Abhigyan
·
2
Weed valorization: Harnessing the potential of weeds for sustainable development
2026
·
Shikha Mehta
, Monika Kayasth
, et al.
·
International Journal of Research in Agronomy
PDF
Gamification in Influencer Marketing: A Motivation-based Framework for Understanding Consumer Behaviour
2026
·
Mansi Phogat
, Tarannum Mohan
·
Metamorphosis
Ethical and Moral Issues of Influencer Marketing Affecting Influencer Avoidance: A PLS-SEM Study
2025
·
Mansi Phogat
, Tarannum Mohan
·
IUP Journal of Marketing Management
Transhumanism in Human Resource Management: Transforming the Workforce
2024
·
Mansi Phogat
, Tarannum Mohan
, et al.
·
Advances in human resources management and organizational development book series
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Works count:
5
Citation count:
2
H-index:
1
I10-index:
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