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Author

Muhammad Aras

Observed names: Aras M, Aras, Muhammad, M Aras, M. Aras, MUHAMMAD ARAS
Institution: Binus University
ORCID: 0000-0002-3813-9046
Observed ORCID: 0000-0002-3813-9046
OpenAlex ID: A5108784599
AI Chatbots in E-Commerce: Enhancing Customer Engagement, Satisfaction and Loyalty
2025 · Riri Vebrianti, Muhammad Aras, et al. · PaperAsia · 43
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How Product Innovation and Motivation Drive Purchase Decision as Consumer Buying Behavior
2021 · Gusti Rayi, Muhammad Aras · Journal of Distribution Science · 21
The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry
2023 · Sin Li, Umaidi Suhari, et al. · Business Economic Communication and Social Sciences (BECOSS) Journal · 16
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Influence of Cashless Society Socialization toward Trust Transaction Culture in Jakarta, Indonesia
2018 · Arnoldus Dillon Hastomo, Muhammad Aras · Humaniora · 16
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Elevate Company's Social Media as a Diversity, Equity, and Inclusion Platform: Multi Cases Study to Digital Technology Companies
2022 · Intansari Putriani, Muhammad Aras · Journal Of World Science · 10
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Kegiatan Government Public Relation dalam Membangun Komunikasi dengan Dunia Pers: Studi Kasus Humas Pemerintah Kota Administrasi Jakarta Timur
2014 · Muhammad Aras · Humaniora · 10
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Comparative study between the effect of television advertising, social media of instagram, and brand image in the decision of purchasing new product
2022 · Randhika Curana, Nurul Isti Khomariah, et al. · Linguistics and Culture Review · 9
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The Analysis of Mix Marketing System Toward The Perfomance of Convection Business in Makassar
2018 · M. Aras, Husain Syam, et al. · Proceedings of the 1st International Conference on Social Sciences (ICSS 2018) · 9
Analysis of the Influence of Advertising Creativity, Product Campaigns, and Brand Ambassador Credibility on Customer Loyalty for The Wearing Klamby Brand
2024 · Andina Tazkiya Nurlibna, Clarisa Izdiharjati, et al. · Journal of Economics and Business UBS · 8
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Traditional and Conventional Social Communication Processes for Increasing Tolerance and Harmonization of Inter-Religious Communities in Indonesia
2019 · Muhammad Aras, Alexander A. S. Gunawan · Humaniora · 6
Challenges to Mass Media Posed by Convergence in the Indonesian Context
2018 · Iman Indrati, R Fiati, et al. · Global media journal Australia · 5
Price and Product Factors Affecting Generation Z's Purchase Decisions on Sunscreen in Jakarta
2025 · Ivanaldo Ariesandy, Irmawan Rahyadi, et al. · PaperAsia · 4
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Optimizing Revenue Growth through Integrated Marketing Communication (IMC): A Case Study of a Creative Agency in Indonesia
2025 · Imelda Yuliani, Muhammad Aras, et al. · PaperAsia · 4
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The influence of co-branding, service quality, lifestyle, and brand image to customer's loyalty: A survey of global coffee brand in Indonesia
2025 · Feby Cintia Sahabu, Muhammad Aras, et al. · Multidisciplinary Science Journal · 4
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Customer satisfaction and loyalty in the digital era: a survey on a leading travel startup application in Indonesia
2025 · Carissa Arabella, La Mani, et al. · Multidisciplinary Science Journal · 3
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The Influence of Digital Content, Public Figure Self-Branding, Celebrity Worship, and Audience Motivation to Increase Audience Interest in the YouTube Starpro Indonesia Social Media Account
2024 · Vinesa Ramadhita Putri, La Mani, et al. · Jurnal Indonesia Sosial Teknologi · 3
Semiotic Analysis of Video COVID-19 by World Health Organization
2020 · Vista Octarensa, Muhammad Aras · International Journal of Innovative Science and Research Technology (IJISRT) · 3
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The Influence of Influencer Marketing and Brand Knowledge on Brand Switching Local Skincare
2025 · Celine Michelle Monica, La Mani, et al. · Asian Journal of Applied Sciences · 2
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Analisis Social Media Analytics Instagram Alinea Creative Team Terkait Customer Engagement
2024 · Claudia Angelista Jeheskiel, Muhammad Aras, et al. · Action Research Literate · 2
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Pengaruh Brand Awareness, Brand Association, Brand Engagement Terhadap Brand Loyalty dan Repurchase Intention Melalui Konten Akun Instagram Official Wafer Tango
2023 · Gregorius Rivaldo, Amia Luthfia, et al. · Syntax Literate Jurnal Ilmiah Indonesia · 2
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'thrifting' as Fashion Trend Among Gen-z: Factors Influencing Purchase Intention on Second-hand Clothing in Indonesia
2022 · ASILANISA WIJAYANTI, NADA PRINIA, et al. · Zenodo (CERN European Organization for Nuclear Research) · 2
Socialization of one million houses subsidy program policy in Indonesia: Case study on subsidized housing of Villa Mutiara 2 in Cimanggung District, Sumedang Regency, West Java
2022 · Anneke Nurdiani Syukry, Muhammad Aras, et al. · Linguistics and Culture Review · 2
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Technology Disruption and Teacher’s Motivation in Online Classes: Case Study XYZ School during COVID-19 Pandemic in Indonesia
2021 · Muhammad Aras, Okky Wulandari · International Conference on Information Management and Technology (ICIMTech) · 2
Media literacy and remote community development in Eastern Indonesia Region
2018 · M Aras · IOP Conference Series Earth and Environmental Science · 2
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Urgensi Penegakan Hukum Islam Terhadap Judi Online: Antara Larangan Dan Kenyataan Sosial
2025 · Mulyadi, Andi, Qadri, Muh, et al. · Pendas Jurnal Ilmiah Pendidikan Dasar · 1
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Works count: 45
Citation count: 197
H-index: 8
I10-index: 6
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