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Erhard Lick

Observed names: E. Lick, Erhard LICK, Lick, Erhard
ORCID: 0000-0002-1504-022X
Observed ORCID: 0000-0002-1504-022X
OpenAlex ID: A5109341823
Sensory expectations generated by colours of red wine labels
2016 · Erhard Lick, Bettina König, et al. · Journal of Retailing and Consumer Services · 114
Label design of wines sold online: Effects of perceived authenticity on purchase intentions
2020 · Jean-Éric Pelet, François Durrieu, et al. · Journal of Retailing and Consumer Services · 97
The internet of things in upscale hotels: its impact on guests’ sensory experiences and behavior
2021 · Jean-Éric Pelet, Erhard Lick, et al. · International Journal of Contemporary Hospitality Management · 90
Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions
2019 · Monyédodo Régis Kpossa, Erhard Lick · Journal of Retailing and Consumer Services · 49
Internet of Things and Artificial Intelligence in the Hotel Industry: Which Opportunities and Threats for Sensory Marketing?
2019 · Jean-Eric Pelet, Erhard Lick, et al. · Springer proceedings in business and economics · 28
The impact of country and wine culture on ideal pairings of French white wine and cheese
2023 · François Durrieu, Erhard Lick, et al. · International Journal of Gastronomy and Food Science · 14
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Wine labels in Austrian food retail stores: A semiotic analysis of multimodal red wine labels
2014 · Bettina König, Erhard Lick · Semiotica · 14
“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions
2022 · Erhard Lick · Consumption Markets & Culture · 13
Print advertising in anglophone and francophone Canada from a critical discourse analytical point of view: establishing different relations between the producer and viewer of advertisement images
2015 · Erhard Lick · Visual Communication · 8
Windows to the sold: verbo-visual multimodality in storefront windows
2020 · Erhard Lick, Angela Bargenda, et al. · International Journal of Retail & Distribution Management · 6
Advertising to Canada's official language groups: A comparative critical discourse analysis
2009 · Julia Kuhn, Erhard Lick · Semiotica · 6
Multimodality in Canadian print advertising: Different functional connections between headlines and visual texts of advertisements in English and French consumer magazines
2015 · Erhard Lick · Semiotica · 5
A Winemaker’s Tease: Quick Response Codes on Wine Labels as an Interactive Communication Tool in Phygital Wine Retailing
2026 · Anthony Chung Chai Man, Erhard Lick, et al. · Journal of Consumer Behaviour · 1
Branding Strategies of European Retail Banks: A Linguistic Comparison Between Brand Names for Financial Products
2020 · Erhard Lick, Holger Wochele, et al. · Springer proceedings in business and economics · 1
Head start in visual merchandising: Anthropomorphism of mannequin heads in storefront windows
2025 · Angela Bargenda, Erhard Lick, et al. · Journal of Global Fashion Marketing
Multimodality in Visual Research
2024 · Erhard Lick · Routledge eBooks
Le marketing sensoriel et les objets connectés, nouveaux atouts des hôteliers
2021 · Jean-Eric Pelet, Erhard Lick, et al. · The Conversation
Sensory marketing and connected objects, new assets for hoteliers
2021 · Taieb, Basma, Pelet, Jean-Éric, et al. · HAL
Visual Rhetorical Figures in Canadian Advertising:Differences between Anglophone and Francophone Consumer Magazines
2016 · Erhard Lick · International Journal of Marketing and Business Communication
Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry
2014 · Olga AZARKINA, Monyédodo KPOSSA, et al. · RePEc: Research Papers in Economics
ELST English Language Skills Test
2012 · G. Janous, T. M. Ortner, et al. · PsycTESTS Dataset
ELST- English Language Skills Test. Computertest und Handbuch. Mödling: Schuhfried
2008 · Janous, Gerald, Ortner, Tuulia, et al. · WU Research
Deutsch-französische, deskriptive Terminologie über Motivationstheorien, Führungsstile, -theorien, und -konzepte im Management. Mit einer linguistischen Einführung sowie verhaltenswissenschaftlichen und betriebswirtschaftlichen Grundlagen
1997 · Lick, Erhard · WU Research
Characteristics of English Advertising Language in American Print Media
1993 · Lick, Erhard · WU Research
Works count: 24
Citation count: 446
H-index: 8
I10-index: 8
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