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Lee Adler

Observed name: Adler, Lee
OpenAlex ID: A5109408904
The Relationship between Price and Repair Service for Consumer Durables
1976 · Lee Adler, James D. Hlavacek · Journal of Marketing · 20
Time Lag in New Product Development
1966 · Lee Adler · Journal of Marketing · 14
Key Repair Service Factors for Consumer Durable Goods
1978 · Lee Adler, James D. Hlavacek · Journal of Marketing Research · 11
Sales Promotion Effectiveness Can Be Measured
1963 · Lee Adler · Journal of Marketing · 9
Secrets of Marketing Success
1968 · Lee Adler, Louis Cheskin · Journal of Marketing Research · 6
The Intelligent Man's Guide to Sales Measures of Advertising
1967 · Lee Adler, Martin Mayer · Journal of Marketing Research · 5
Cashing-in on the cop-out
1970 · Lee Adler · Business Horizons · 4
How to economize on industrial marketing research
1975 · Lee Adler · Industrial Marketing Management · 3
Plotting marketing strategy: A new orientation,
1967 · Lee Adler · 3
Managing the Marketing Research Function
1977 · William R. Swinyard, Lee Adler, et al. · Journal of Marketing Research · 2
A new orientation for plotting marketing strategy
1964 · Lee Adler · Business Horizons · 2
Rejoinders, Commentaries, and Specialized Articles Sales Promotion Effectiveness can be Measured
1963 · Robert Ferber, Lee Adler · Journal of Marketing · 1
Readings in managing the marketing research function
1980 · Lee Adler, Charles S. Mayer · American Marketing Association eBooks
New ways to identify business opportunities
1977 · Lee Adler · Industrial Marketing Management
Joining Vision and Strategy
1968 · J. L. Huck, Lee Adler · Journal of Marketing
Book Review: Secrets of Marketing Success
1968 · Lee Adler · Journal of Marketing Research
Book Review: The Intelligent Man's Guide to Sales Measures of Advertising
1967 · Lee Adler · Journal of Marketing Research
Works count: 18
Citation count: 80
H-index: 5
I10-index: 3
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