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Joanne T. Cao

Observed name: Cao, Joanne T.
ORCID: 0000-0002-0022-3488
Observed ORCID: 0000-0002-0022-3488
OpenAlex ID: A5109453693
Brand love: Corroborating evidence across four continents
2020 · Laszlo Sajtos, Joanne T. Cao, et al. · Journal of Business Research · 43
Complainers' resource investment and mobilization in digital environments using Conservation of Resources theory
2020 · Yean Shan Beh, Laszlo Sajtos, et al. · Journal of service management · 19
Hedonic and utilitarian value: the role of shared responsibility in higher education services
2019 · Joanne T. Cao, Jamye Foster, et al. · Journal of Marketing for HIGHER EDUCATION · 16
A Tale of Two Cultural Values in Airbnb: Long-Term Orientation and Indulgence
2022 · Lacey K. Wallace, Joanne T. Cao, et al. · Tourism Planning & Development · 13
Rapid Transitioning to Remote Learning: Shared Responsibility and Coping Strategies
2021 · Joanne T. Cao, Brigitte Burgess, et al. · Journal of Marketing Education · 12
Developing a feature-centric and affordance-based conceptualization of social media interactions
2022 · Laszlo Sajtos, Joanne T. Cao, et al. · Asia Pacific Journal of Marketing and Logistics · 6
A Meta-Analytical Review of PAD Within Retail Environments: An Abstract
2017 · Nina Krey, Jennifer A. Espinosa, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
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The Impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction (eSES) on Consumer Willingness to Write Reviews
2019 · Michelle Le, Joanne T. Cao, et al. · Association of Marketing Theory and Practice Conference (AMTP) · 2
Satisfaction in clinics and hospitals: Does context matter?
2021 · Kevin James, Kerri M. Camp, et al. · The Journal of Marketing Theory and Practice · 1
The Customer Is Always Right: Determinants and Outcomes of Consumer Value Co-Destruction: An Abstract
2017 · Joanne T. Cao, Bruce L. Alford · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
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Digital Opportunity Assessment in International Markets
2023 · Michael Dugan, Leisa Flynn, et al. · International Journal of Trade and Global Markets
Labeled in Your Youth: The Effects of a Youth Disability Diagnosis in the Workplace
2023 · Landon M. McFarland, Joanne T. Cao, et al. · Association of Marketing Theory and Practice Conference (AMTP)
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Shared Responsibility and Coping Strategies in the Transition to Remote Learning--Model
2022 · Joanne T. Cao, Brigitte Burgess, et al. · PsycTESTS Dataset
Yours, Mine, or Ours? Exploring the Roles of Cultural Values In Sharing Economy Services
2020 · Lacey K. Wallace, Joanne T. Cao · Aquila Digital Community (University of Southern Mississippi)
Yours, Mine, or Ours? Exploring the Role of Cultural Values in Sharing Economy Services
2020 · Lacey K. Wallace, Joanne T. Cao · Association of Marketing Theory and Practice Conference (AMTP)
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The Role of Brand Personality in Setting Expectations for Engagement on Social Media
2019 · Joanne T. Cao, Jamye Foster, et al. · Association of Marketing Theory and Practice Conference (AMTP)
Experiential or Instrumental? The Role of Shared Responsibility in Academic Success
2018 · Joanne T. Cao, Jamye Foster, et al. · Association of Marketing Theory and Practice Conference (AMTP)
PDF
A Holistic Approach to Educational Servicescape: An Abstract
2017 · Nina Krey, Joanne T. Cao, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Examining Value Co-Destruction: Toward a Typology of Resource Disintegration: An Abstract
2017 · Joanne T. Cao, Bruce L. Alford, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
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Works count: 20
Citation count: 116
H-index: 6
I10-index: 5
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