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Muhammad Gunawan Alif

Observed names: Alif, Muhammad Gunawan, Gunawan ALIF, M. Alif, M. Gunawan Alif, M.G. Alif
ORCID: 0000-0003-0472-3364
Observed ORCID: 0000-0003-0472-3364
OpenAlex ID: A5109512359
The Effect of Advertising Exposure on Attitude Toward the Advertising and the Brand and Purchase Intention in Instagram
2019 · Paragitha Kusuma Wardhani, M. Gunawan Alif · Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH) · 15
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The factors affecting customer satisfaction, loyalty, and word of mouth towards online shopping for millennial generation in Jakarta
2019 · Muhammad Gunawan Alif, Christian Haposan Pangaribuan, et al. · CRC Press eBooks · 8
Impact of Firm-Created Content and User-Generated Content on Consumer Perception in Grab-and-Go Coffee Brands
2020 · Adhityo Negoro, M. Gunawan Alif · International Conference on Business and Management Research (ICBMR) · 6
Systematic analysis of trends and research methods in digital marketing: A scopus literature review 2024-2025
2026 · Erwin Suryanegara, Rhian Indradewa, et al. · Multidisciplinary Reviews · 3
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Relationship Brand Orientation and Internal Brand Equity at Internet Service Providers: An Organization Change Readiness Effect
2020 · Rudy P. TOBING, SURO SO, et al. · Journal of Asian Finance Economics and Business · 3
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Conceptual Model of Omnichannel Healthcare Using the Stimulus–Organism–Response Framework
2026 · Suryanegara, Erwin, Indradewa, Rhian, et al. · Figshare · 2
Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products
2025 · Rae Secioria, Adi Zakaria Afiff, et al. · Innovative Marketing · 2
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Influence of perceived quality of mobile payment application towards loyalty
2020 · T.N. Sandyopasana, M. Gunawan Alif · Routledge eBooks · 2
Sex Appeal Ad and Materialism: A Comparison of Young Consumer Attitude and Purchase Intention in France and Indonesia
2019 · M. Alif, Yuniar Vigari · Sampoerna University-AFBE International Conference (SU-AFBE) · 2
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Survey Response Data: Omnichannel Retailing, Service Quality, Brand Trust, Customer Brand Engagement, and Brand Advocacy in Indonesian Healthcare Services
2026 · Erwin Suryanegara, Rhian Indradewa, et al. · Figshare · 1
Survey Instrument and Informed Consent Form: Omnichannel Retailing, Service Quality, Brand Trust, Customer Brand Engagement, and Brand Advocacy in Indonesian Healthcare Services
2026 · Erwin Suryanegara, Rhian Indradewa, et al. · Figshare · 1
STROBE checklist for 'Omnichannel retailing, service quality, brand trust and customer brand engagement as drivers of brand advocacy in Indonesian healthcare services: a cross-sectional PLS-SEM study
2026 · Erwin Suryanegara, Rhian Indradewa, et al. · Figshare · 1
Final Conceptual Model with Research Hypotheses: Omnichannel Customer Response, Service Quality, Brand Trust, Customer Brand Engagement, and Brand Advocacy in Indonesian Healthcare Services
2026 · Erwin Suryanegara, Rhian Indradewa, et al. · Figshare · 1
Nutrition for Kids Was Good for the Company
2009 · M. Gunawan Alif, Retno Artsanti · International Corporate Responsibility Series · 1
Omnichannel retailing, service quality, brand trust, and customer brand engagement as drivers of brand advocacy in Indonesian health care services: A cross-sectional PLS-SEM study
2026 · Erwin Suryanegara, Rhian Indradewa, et al. · F1000Research
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Trust as an Omnichannel-to-Advocacy Transmission Mechanism in Mandatory Health care Services: Empirical Evidence from Indonesia
2026 · Erwin Suryanegara, Rhian Indradewa, et al. · F1000Research
Extended Data: Informed Consent Form and Survey Questionnaire
2026 · Suryanegara, Erwin, Indradewa, Rhian, et al. · Figshare
Patient Survey Omnichannel Healthcare Brand Trust Support Dataset
2026 · Erwin Suryanegara, Rhian Indradewa, et al. · Figshare
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information and Purchase Intention
2021 · Ersheilla Andanawarih Putri, Muhammad Gunawan Alif · Journal of Business Management and Social Studies
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The Effectiveness of Gojek’s Product Placement in Keluarga Cemara Movie towards Purchase Intention
2021 · Dhea Anggeliana, Muhammad Gunawan Alif, et al. · Journal of Business Management and Social Studies
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Impact of functional and nonfunctional values in adoption intention of Gesits electric motorcycle in Indonesia
2020 · F. Habibie, M.G. Alif · CRC Press eBooks
Selling Cigarettes: the Effects of Sexiness Level and Ethnicity of Sales Promotion Girl Among Smokers and Non-smokers
2019 · Hedi Fauzi, M. Gunawan Alif · Journal of Business And Entrepreneurship
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Analisis faktor yang mempengaruhi attitude toward brand dan attitude toward instagram ads, serta pengaruhnya terhadap behavioral intention di meia sosial instagram = Analysis of factors affecting attitudes toward brands and attitudes toward instagram ads, and their effects on behavioral intention on social media instagram
2019 · Fakhri Subhana Haiti, M. Gunawan Alif, et al.
Pengaruh store environment terhadap citra dan kepercayaan kepada merek = The impact of store environment towards brand image and brand trust / Nadia Almira
2017 · Nadia Almira, M. Gunawan Alif, et al.
Dampak servqual corporate reputation dan perceived value terhadap customer satisfaction dan pengaruhnya terhadap positive wom dan intention of continuance studi kasus internet banking bni = The impact of servqual corporate reputation and perceived value towards customer satisfaction and its implications to create positive wom and intention of continuance case study of internet banking bni
2014 · Dewi Sagita Pranata, M. Gunawan Alif, et al.
Works count: 27
Citation count: 48
H-index: 3
I10-index: 1
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