Author

Zbyněk Stavař

Observed name: STAVAŘ, ZBYNĚK

Institution: Pan-European University

Observed institutions: Pan-European University, Pan-European University

ORCID: 0009-0000-8334-704X

Observed ORCID: 0009-0000-8334-704X

OpenAlex ID: A5109828142

The Importance of Brand in Medical Tourism

2024 · Zbyněk Stavař, Ivan Tomek · South Eastern European Journal of Public Health · 2

Misinformation, vaccine hesitancy, and health marketing communication: associations between exposure to media narratives, trust in sources, and vaccination intention in the Czech Republic

2026 · Zbyněk Stavař, Ivan Tomek, et al. · Kontakt

The Language of Prohibitions and Commands in Healthcare Communication (Ethical Paradoxes)

2025 · Zbyněk Stavař, Miroslav Zelinský · Media & Marketing Identity

From expertise to empathy: multi-dimensional brand perception in Czech healthcare

2025 · Zbyněk Stavař, Alena Hricová · Kontakt

Branding, Commodification, and Ethical Boundaries in Healthcare Advertising: a Qualitative Analysis of Donation Campaigns in Central Europe

2025 · STAVAŘ, ZBYNĚK, HRICOVÁ, ALENA · TPM Testing, psychometrics, methodology in applied psychology

Psychosocial Well-being and Patient Satisfaction After Breast Augmentation: Motivation, Body Image, and the Role of Marketing Communication

2025 · HRICOVÁ, ALENA, STAVAŘ, ZBYNĚK, et al. · TPM Testing, psychometrics, methodology in applied psychology

The Use of Artificial Intelligene in Healthcare Facility Communication as an Important Tool of Branding

2024 · Zbyněk Stavař, Jaroslav Světlík · Media & Marketing Identity

Works count: 7

Citation count: 2

H-index: 1

I10-index: