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Author

Sarah Gee

Observed names: Gee, Sarah, Gee, Sarah 1977-
ORCID: 0009-0005-5413-2919
Observed ORCID: 0009-0005-5413-2919
OpenAlex ID: A5109936238
Mediating Sport, Myth, and Masculinity: The National Hockey League’s “Inside the Warrior” Advertising Campaign
2009 · Sarah Gee · Sociology of Sport Journal · 74
Building brand and fan relationships through social media
2018 · Ashleigh-Jane Thompson, Andrew J. Martin, et al. · Sport Business and Management An International Journal · 51
Bending the codes of masculinity: David Beckham and flexible masculinity in the new millennium
2013 · Sarah Gee · Sport in Society · 45
Examining the Development of a Social Media Strategy for a National Sport Organisation A Case Study of Tennis New Zealand
2014 · Ashleigh-Jane Thompson, Andrew J. Martin, et al. · Journal of applied sport management · 40
PDF
Fans’ Perceptions of Professional Tennis Events’ Social Media Presence
2016 · Ashleigh-Jane Thompson, Andrew J. Martin, et al. · Communication & Sport · 35
Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship
2018 · Rachel J. Batty, Sarah Gee · Sport Management Review · 21
The modernisation of umpire development: Netball New Zealand’s reforms and impacts
2017 · Michael P. Sam, Joyce C. Andrew, et al. · European Sport Management Quarterly · 17
Alcohol, sponsorship, and new media activation: an investigation of Molson Canadian and the 2014 Olympic Games
2014 · Andrea N. Geurin, Sarah Gee · International Journal of Sport Management and Marketing · 15
The culture of alcohol sponsorship during the 2011 Rugby World Cup: an (auto)ethnographic and (con)textual analysis
2013 · Sarah Gee · Sport in Society · 14
“Sexual Ornament” or “Spiritual Trainer”? Envisioning and Marketing to a Female Audience Through the NHL’s “Inside the Warrior” Advertising Campaign
2013 · Sarah Gee · Communication & Sport · 9
Alcohol Sponsorship and New Zealand Regional Rugby Unions: Crisis Point or Business as Usual?
2020 · Sarah Gee, Rachel Batty, et al. · International Journal of the Sociology of Leisure · 6
PDF
Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup
2018 · Sarah Gee, Ashleigh-Jane Thompson, et al. · Journal of Global Sport Management · 5
Business Improv Creates a Culture of Change and Innovation
2011 · Val Gee, Sarah Gee · Journal for Quality and Participation · 5
Building bridges: Connecting sport marketing and critical social science research
2022 · Zachary Charles Taylor Evans, Sarah Gee, et al. · Frontiers in Sports and Active Living · 4
PDF
Management Whitepaper: Examining the Development of a Social Media Strategy for a National Sport Organisation: A Case Study of Tennis New Zealand
2014 · Ashleigh-Jane Thompson, Andrew J. Martin, et al. · Journal of applied sport management · 4
Introduction: Contextualizing the Sport and Alcohol Relationship for Social Inquiry
2020 · Sarah Gee · Emerald Group Publishing Limited eBooks · 3
Interview With Tim Tennant, CEO, Conductor Marketing
2010 · Sarah Gee · International Journal of Sport Communication · 2
Examining the Impact of a New Beer Sponsor on Attitudes and Behavioural Intentions toward American College Football Teams
2020 · Terry Eddy, Sarah Gee, et al. · Emerald Group Publishing Limited eBooks · 1
Examining the brand relationship between a professional sport organization and its corporate social responsibility initiative
2026 · Terry Eddy, Sarah Gee, et al. · Managing Sport and Leisure
A Material Cultural Examination of Hockey-Related Beer Cans, Bottles, and Minikegs Collected by the Hockey Hall of Fame
2026 · James Caron, Sarah Gee · Sociology of Sport Journal
What health-related messages are promoted during mega sports events? A multi-country study of Paris 2024 Olympic and Paralympic Games
2025 · Sabrina Furtado, Beatrix Algurén, et al. · International Journal of Sports Marketing and Sponsorship
Beer, promotional culture and women’s rugby
2021 · Sarah Gee · Routledge eBooks
Contemporary Trends in Sport, Beer Advertising and Masculinity: New Zealand's Speight's ‘Southern Man’ 2.0
2020 · Steven J. Jackson, Sarah Gee · Emerald Group Publishing Limited eBooks
‘Fun Sponge!’ and Other Conjectures: Conducting Field Research in Sport and Alcohol
2020 · Sarah Gee · Emerald Group Publishing Limited eBooks
The culture of alcohol sponsorship during the 2011 Rugby World Cup: an (auto)ethnographic and (con)textual analysis
2017 · Sarah Gee · Routledge eBooks
Works count: 30
Citation count: 355
H-index: 9
I10-index: 9
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