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Kelley Main

Observed names: Kelley J Main, Kelley J. Main, Main, Kelley, Main, Kelley J.
OpenAlex ID: A5110055905
How do individuals expect to be viewed by members of lower status groups? Content and implications of meta-stereotypes.
1998 · Jacquie D. Vorauer, Kelley J. Main, et al. · Journal of Personality and Social Psychology · 588
An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
2008 · Mei-Ling Wei, Eileen Fischer, et al. · Journal of Public Policy & Marketing · 312
Meta-stereotype activation: Evidence from indirect measures for specific evaluative concerns experienced by members of dominant groups in intergroup interaction.
2000 · Jacquie D. Vorauer, A. J. Hunter, et al. · Journal of Personality and Social Psychology · 299
Meta-Analyses of the Effectiveness of Warning Labels
2004 · Jennifer J. Argo, Kelley J. Main · Journal of Public Policy & Marketing · 255
Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay
2020 · Raymond Lavoie, Kelley Main, et al. · Virtual Reality · 219
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Deliberative and Automatic Bases of Suspicion: Empirical Evidence of the Sinister Attribution Error
2007 · Kelley J. Main, Darren W. Dahl, et al. · Journal of Consumer Psychology · 172
Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust
2009 · Peter R. Darke, Laurence Ashworth, et al. · Journal of the Academy of Marketing Science · 161
Pharmaceutical advertising in the USA: information or influence?
2004 · Kelley J. Main, Jennifer J. Argo, et al. · International Journal of Advertising · 100
Social Anxiety and the Cued Activation of Relational Knowledge
2001 · Mark W. Baldwin, Kelley J. Main · Personality and Social Psychology Bulletin · 56
Flow theory: Advancing the two-dimensional conceptualization
2021 · Raymond Lavoie, Kelley Main, et al. · Motivation and Emotion · 49
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Can Implicit Theory Influence Construal Level?
2019 · Olya Bullard, Sara Penner, et al. · Journal of Consumer Psychology · 41
The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust
2012 · Wenxia Guo, Kelley J. Main · Marketing Letters · 35
When Losing Money and Time Feels Good: The Paradoxical Role of Flow in Gambling
2019 · Raymond V Lavoie, Kelley J Main · Journal of Gambling Issues · 25
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
2017 · Mohammed El Hazzouri, Kelley J. Main, et al. · International Journal of Research in Marketing · 24
Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples
2019 · Mohammed El Hazzouri, Kelley J. Main, et al. · Journal of Advertising · 23
Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence
2022 · Raymond Lavoie, Kelley Main · European Journal of Marketing · 22
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Deonance and Distrust: Motivated Third Party Information Seeking Following Disclosure of an Agent’s Unethical Behavior
2011 · Chris M. Bell, Kelley J. Main · Journal of Business Ethics · 21
Jack of All Trades, Master of None? Exploring Factors That Influence Responses to White-Collar Professionals with Multiple Jobs
2022 · Brianna Barker Caza, Kelley Main, et al. · Academy of Management Discoveries · 19
Can two negatives make a positive? Social exclusion prevents carryover effects from deceptive advertising
2018 · Hamed Aghakhani, Kelley J. Main · Journal of Retailing and Consumer Services · 19
Employee Reactions to Preservice Tips and Compliments
2020 · Raymond Lavoie, Kelley Main, et al. · Journal of Service Research · 18
Consumer microflow experiences
2019 · Raymond Lavoie, Kelley Main · Psychology and Marketing · 16
Change it Up: Inactivity and Repetitive Activity Reduce Creative Thinking
2018 · Kelley J. Main, Hamed Aghakhani, et al. · The Journal of Creative Behavior · 13
The effectiveness of matching sales influence tactics to consumers’ avoidance versus approach shopping motivations
2017 · Wenxia Guo, Kelley Main · European Journal of Marketing · 12
Crying Wolf or Ever Vigilant: Do Wide-Ranging Product Warnings Increase or Decrease Sensitivity to Other Product Warnings?
2019 · Kelley J. Main, Peter R. Darke · Journal of Public Policy & Marketing · 11
Reminders of the sun affect men's preferences for luxury products
2019 · Mohammed El Hazzouri, Kelley J. Main, et al. · Journal of Business Research · 11
Works count: 87
Citation count: 2,611
H-index: 19
I10-index: 26
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