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Md Rokonuzzaman

ORCID: 0000-0001-7305-0912
Observed ORCID: 0000-0001-7305-0912
OpenAlex ID: A5110603965
Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making
2020 · Md Rokonuzzaman, Pramod Iyer, et al. · Journal of Retailing and Consumer Services · 83
An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors
2019 · Md Rokonuzzaman, Ahasan Harun, et al. · Journal of Retailing and Consumer Services · 82
How to influence consumer mindset: A perspective from service recovery
2018 · Ahasan Harun, Md Rokonuzzaman, et al. · Journal of Retailing and Consumer Services · 68
Determinants of banking consumers’ engagement in post service failure positive word-of-mouth
2019 · Ahasan Harun, Md Rokonuzzaman, et al. · International Journal of Bank Marketing · 32
Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators
2021 · Ahasan Harun, Md Rokonuzzaman · Journal of Retailing and Consumer Services · 27
Relationship between retailers’ return policies and consumer ratings
2020 · Md Rokonuzzaman, Atmadeep Mukherjee, et al. · Journal of Services Marketing · 22
The AI chatbot anthropomorphism dilemma
2025 · Atanas Nik Nikolov, Pramod Iyer, et al. · Marketing Intelligence & Planning · 15
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions
2023 · Shahidul Islam, Nazlida Muhamad, et al. · Journal of Consumer Behaviour · 15
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Influencing perception of justice to leverage behavioral outcome: A perspective from restaurant service failure setting
2018 · Ahasan Harun, Md Rokonuzzaman, et al. · Quality Management Journal · 15
Examining the effects of ideological incompatibility on negative word-of-mouth for service brands
2025 · Shahidul Islam, Md Rokonuzzaman, et al. · Journal of Brand Management · 10
Mobile business apps and employee productivity
2023 · Md Rokonuzzaman, Abdullah Alhidari, et al. · Industrial Management & Data Systems · 9
Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation (Abstract)
2017 · Md Rokonuzzaman, Audhesh Paswan · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Post-recovery behavioral outcome in service recovery: a conditional mediation perspective
2024 · Md Rokonuzzaman, Muhammad Mollah, et al. · Marketing Intelligence & Planning · 1
Provider Value Cocreation and Customer Perceived Quality of Life--Model
2024 · Shahidul Islam, Nazlida Muhamad, et al. · PsycTESTS Dataset
Service Innovation: Taking Stock of Existing Literature
2016 · Md Rokonuzzaman, Audhesh Paswan · Developments in marketing science: proceedings of the Academy of Marketing Science
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Works count: 15
Citation count: 381
H-index: 10
I10-index: 10
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