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Liguo Liu
Observed name:
Liu, Liguo
Institution:
University of St. Thomas - Texas
Observed institution:
University of St. Thomas - Texas
ORCID:
0009-0005-5670-4888
Observed ORCID:
0009-0005-5670-4888
OpenAlex ID:
A5111045068
Unwrapping new product bias: Understanding and measuring consumer’s implicit preference for new products
2025
·
Liguo Liu
, Jody L. Crosno
, et al.
·
Journal of Business Research
·
2
The effects of manager market human capital on learning from international failures in small to medium-sized enterprises (SMEs)
2025
·
Xinchun Wang
, Annie Peng Cui
, et al.
·
International Business Review
·
1
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Works count:
5
Citation count:
3
H-index:
1
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