Author

Gerald E. Smith

Observed names: G. E. Smith, Gerald E Smith, Gerald Smith, Smith, Gerald E., Smith, Gerald E. 1953-

Observed institutions: Boston College, Boston University

OpenAlex ID: A5111800586

Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge

1999 · Gerald E Smith, Meera P Venkatraman, et al. · Journal of Economic Psychology · 89

How to give and receive: An exploratory study of charitable hybrids

2002 · Michael K. Brady, Charles H. Noble, et al. · Psychology and Marketing · 77

Frames of Reference and Buyers' Perception of Price and Value

1995 · Gerald E. Smith, Thomas T. Nagle · California Management Review · 76

The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

1996 · G. E. Smith, P. D. Berger · Journal of the Academy of Marketing Science · 74

Framing in Advertising and the Moderating Impact of Education

1996 · Gerald E. Smith · Journal of Advertising Research · 67

Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making

2018 · Richard C. Hanna, Katherine N. Lemon, et al. · Business Horizons · 59

Prior knowledge and the effect of suggested frames of reference in advertising

1997 · Gerald E. Smith, Lawrence H. Wortzel · Psychology and Marketing · 29

The effect of direct mail framing strategies and segmentation variables on university fundraising performance

1997 · Paul D. Berger, Gerald E. Smith · Journal of Direct Marketing · 28

The impact of prospect theory based framing tactics on advertising effectiveness

1998 · Paul D Berger, Gerald E Smith · Omega · 24

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Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators

1995 · Gerald E. Smith, Meera P Venkatraman, et al. · Journal of Retailing · 18

Search at different price levels: the impact of knowledge and search cost

2000 · Gerald E. Smith · Journal of Product & Brand Management · 16

Leveraging profitability in low‐margin markets

2006 · Gerald E. Smith · Journal of Product & Brand Management · 11

Framing product design: using design communication to facilitate user learning

1995 · Gerald E. Smith · Journal of Business and Industrial Marketing · 9

Disruptive framing in value creation and price setting: Transforming value with strategic frames of reference

2020 · Gerald E. Smith · Business Horizons · 8

The Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty

2015 · Gerald E. Smith · 8

Different message-framing for different direct response marketing goals: Choice versus attitude formation

1998 · Gerald E. Smith, Paul D. Berger · Journal of Interactive Marketing · 8

The Founding Principles and Strategies of Pricing

2012 · Gerald E. Smith, Dan Nimer · Advances in business marketing & purchasing/Advances in business marketing and purchasing · 7

The Impact of Framing, Anchorpoints, and Frames of Reference on Direct Mail Charitable Contributions

1995 · Gerald E. Smith, Paul D. Berger · ACR North American Advances · 7

What’s That Plane Ticket Worth? Responding to Dynamic Pricing Strategies

2014 · Richard Hanna, Gerald Smith, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 5

Emergent Pricing Strategy

2012 · Gerald E. Smith · Advances in business marketing & purchasing/Advances in business marketing and purchasing · 5

Chapter 9 Pricing theory and practice in managing business-to-business brands

2009 · Gerald E. Smith, Arch G. Woodside · Advances in business marketing & purchasing/Advances in business marketing and purchasing · 4

Prior knowledge and the effect of message frames in advertising

1993 · Gerald E. Smith, Lawrence H. Wortzel · Marketing Science Institute eBooks · 4

A question of value

2021 · Thomas T. Nagle, Gerald Smith · Routledge eBooks · 1

The Impact of Occupation on Responses to Positive and Negative Framing

1997 · Meera P. Venkatraman, Gerald Smith · Journal of Promotion Management · 1

Marketing, Design, and Education: Cross‐Functional Integration and Design Communication

1994 · Gerald E. Smith, Duane M. Loose · Design Management Journal (Former Series) · 1

Works count: 39

Citation count: 639

H-index: 11

I10-index: 12