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Nur Afifah

The Impact of Corporate Social Responsibility, Service Experience and Intercultural Competence on Customer Company Identification, Customer Satisfaction and Customer Loyalty (Case Study: PDAM Tirta Khatulistiwa Pontianak West Kalimantan)
2015 · Nur Afifah, Afandi Asnan · Procedia - Social and Behavioral Sciences · 28
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Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia
2022 · Nur Afifah, Ilzar Daud, et al. · Gadjah Mada International Journal of Business · 21
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Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions
2022 · Ramadania Ramadania, Ratnawati Ratnawati, et al. · Virtual Economics · 19
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Entrepreneurial Orientation for Enhancement of Marketing Performance
2020 · Lie Heng, Nur Afifah · International Review of Management and Marketing · 11
The Mediating Role of Job Satisfaction in the Relationship between Compensation and Work Environment on Performance
2021 · Ilzar Daud, Nur Afifah · GATR Journal of Management and Marketing Review · 10
Pengaruh Sosial Media Marketing Dan Cross Cultural Marketing Terhadap Impulsif Buying Di Kalangan Gen Z Pada Segmen Fast Fashion Dengan Tingkat Hedonisme Sebagai Variabel Mediasi
2025 · Dimas Purwanto, Rizky Fauzan, et al. · Jurnal Bisnis dan Kewirausahaan · 9
How Are Msmes Performing Following the Covid-19 Pandemic? the Role of Msme Actors’ Creative Self-efficacy, Dynamic Capability, and Innovative Work Behavior
2024 · Sulistiowati Sulistiowati, Rudi Fransiskus, et al. · Jurnal Ekonomi Bisnis dan Kewirausahaan · 7
Analyzing the Mediating Role of Job Burnout between Work-Life Balance and Job Satisfaction
2023 · Ilzar Daud, Guntur Guntur, et al. · Frontiers in Business and Economics · 7
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Pengaruh Entrepreneurial Orientation dan Market Orientation Terhadap Marketing Performance Pada UMKM di Indonesia
2025 · Galang Setiadi, Bintoro Bagus Purmono, et al. · eCo-Buss · 6
The Role of Sensing Capability, Learning Capability and Coordinating Capability on Market Performance: Perspective of Small and Medium Enterprises (SMEs)
2024 · Ema Trisnawati, Nur Afifah, et al. · Asian Journal of Economics Business and Accounting · 6
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The Influence of Beauty Vlogger’s Content on the Purchase Intentions of Local Brands in Indonesia
2019 · Nur Afifah · GATR Journal of Management and Marketing Review · 5
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Gaya Kepemimpinan Transformasional, Orientasi Pasar Dan Kualitas Pelayanan Terhadap Kinerja Pdam Tirta Khatulistiwa Pontianak Kalimantan Barat
2017 · Nur Afifah · EKUITAS (Jurnal Ekonomi dan Keuangan) · 5
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The Effect of Sensory Marketing and Audio Branding on Repurchase Intention Mediated by Brand Experience
2025 · Flavian Skolastika, Ilzar Daud, et al. · Ilomata International Journal of Management · 4
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The Rising Popularity of Online Lending in Indonesia: The New Opportunities for Banks (Push-Pull Mooring Perspective)
2024 · Audisty Prana Hardayu, Nur Afifah, et al. · Asian Journal of Economics Business and Accounting · 4
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Pengaruh Hospital Service Quality dan Customer Perceived Value Terhadap Kepuasan dan Keinginan Membayar Iuran BPJS Kesehatan Dimoderasi Perubahan Kebijakan Baru Kelas Rawat Inap Standar di Indonesia
2022 · Adiwan Qodar, HERIYADI HERIYADI, et al. · Equator Journal of Management and Entrepreneurship (EJME) · 4
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The Impact of Artificial Intelligence Banking and Personal Interaction Quality towards Customer Retention with Customer Satisfaction as an Intervening Variable
2024 · Chintasi Angreani, Nur Afifah, et al. · Ekspektra · 3
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Optimalisasi Strategi Edukasi Wisata Kampung Gambut Siantan Hilir Kalimantan Barat
2025 · Nur Afifah, Giriati, et al. · Jurnal Pengabdian Masyarakat dan Riset Pendidikan · 2
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Online Customer Review dan Content Marketing Terhadap Impulse Buying Produk Skincare Glad2Glow Di Platform Tiktok Dengan Influencer Sebagai Variabel Moderasi
2025 · Violin, Nur Afifah, et al. · JEMBA Journal of Economics  Management Business and Accounting · 2
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Comparative study of the factors that influence Behavioral Intentions in DANA and OVO users
2025 · Fahri Fahri, Nur Afifah, et al. · Journal of Management and Digital Business · 2
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Pengaruh Quality of Service dan Complaint Handling terhadap Customer Retention dengan Customer Satisfaction sebagai Variabel Intervening
2024 · Ghea Nindya, Erna Listiana, et al. · INOVASI · 2
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Memupuk Niat Adopsi Teknologi: Peran Orientasi Kewirausahaan, Kapabilitas Dinamis Dan Digital Literasi Pada Umkm Kota Pontianak
2024 · Latifah Latifah, Nur Afifah, et al. · Jurnal Ekonomi Integra · 2
Implementasi Branding Dan Digitalisasi Bisnis Pada UMKM Di Wilayah Klampok Kota Blitar
2023 · Ananda Azza Syifana, Sekar Aulia Puspitasari, et al. · BERBAKTI Jurnal Pengabdian Kepada Masyarakat · 2
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The Mediating Role of Job Satisfaction in the Relationship between Compensation and Work Environment on Performance
2020 · Ilzar Daud, Nur Afifah · Global Conference on Business and Social Sciences Proceeding · 2
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The Impact of Corporate Social Responsibility and Service Experience on Customer Satisfaction
2020 · Nur Afifah, Kashan Pirzada, et al. · Journal of Security and Sustainability Issues · 2
Antecedent and Consequence of Customer Company Identification toward Relationship Marketing at PDAM Tirta Khatulistiwa Pontianak, West Kalimantan Indonesia
2017 · Nur Afifah, Ilzar Daud · GATR Journal of Management and Marketing Review · 2
Works count: 44
Citation count: 179
H-index: 7
I10-index: 5
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