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Hem Chand Jain
Institution:
Deen Dayal Upadhyaya College
Observed institutions:
University of Delhi,
Deen Dayal Upadhyaya College
ORCID:
0000-0002-6353-3547
Observed ORCID:
0000-0002-6353-3547
OpenAlex ID:
A5112688591
How Do Masstige Marketing and Country of Origin Impact Consumers in an Emerging Market ? An Investigation
2024
·
Infas Malik C.
, Hem Chand Jain
·
Indian Journal of Marketing
·
8
PDF
Consumers’ Ethical Beliefs and Dark Traits: Their Influence on Masstige Perception and Brand Evangelism in an Emerging Market
2025
·
Infas Malik
, Hem Chand Jain
·
Review of Marketing Science
·
1
Ownership Concentration and Firm Performance During Global Financial Crisis: Evidences From India
2021
·
Harendra Nath Tiwari
, Hem Chand Jain
·
INTERNATIONAL JOURNAL OF MANAGEMENT
·
1
PDF
Generation Z and Generation X Smart Banking Services Resistance
2021
·
Hem Chand Jain
, Anubha Godara
·
INTERNATIONAL JOURNAL OF MANAGEMENT
·
1
PDF
The role of dark personality traits in masstige fashion consumption: evidence from an emerging market
2026
·
Infas Malik
, Hem Chand Jain
, et al.
·
Asia-Pacific Journal of Business Administration
Social Media Analytics for Businesses
2021
·
Monika Bansal
, Yogieta S. Mehra
, et al.
·
Turkish Online Journal of Qualitative Inquiry
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Works count:
6
Citation count:
11
H-index:
1
I10-index:
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