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Tata Sai Vijay

Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency
2021 · Chandan Parsad, Sanjeev Prashar, et al. · Journal of Retailing and Consumer Services · 132
Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework
2017 · Sanjeev Prashar, T. Sai Vijay, et al. · Vikalpa The Journal for Decision Makers · 116
The Influence of Online Shopping Values and Web Atmospheric Cues on E-Loyalty: Mediating Role of E-Satisfaction
2018 · T Sai Vijay, Sanjeev Prashar, et al. · Journal of theoretical and applied electronic commerce research · 109
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Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use
2021 · Priyanka Gupta, Sanjeev Prashar, et al. · International Journal of Business Information Systems · 63
The relationship between electronic word of mouth and brand: A systematic review and future research agenda
2024 · Chahat Maru, T. Sai Vijay · International Journal of Consumer Studies · 62
Social Media Influencers and Purchase Intention: A Review and Research Agenda
2025 · Sainaz Sardar, T. Sai Vijay · International Journal of Consumer Studies · 56
Technology roadmapping for the e-commerce sector: A text-mining approach
2024 · Shiwangi Singh, Tata Sai Vijay · Journal of Retailing and Consumer Services · 50
Comparing between Product-specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence their Impulse Buying Tendency?
2019 · Chandan Parsad, Sanjeev Prashar, et al. · Asian Academy of Management Journal · 41
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Technostress influence on innovative work behaviour and the mitigating effect of leader-member exchange: A moderated mediation study in the Indian banking industry
2025 · Sweta Jain, Virajanand Varma, et al. · Acta Psychologica · 31
The distinctive agenda of service failure recovery in e-tailing: Criticality of logistical / non-logistical service failure typologies and e-tailing ethics
2021 · Vivek Roy, T. Sai Vijay, et al. · Journal of Retailing and Consumer Services · 31
Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product
2019 · Nilesh Arora, Sanjeev Prashar, et al. · Asian Academy of Management Journal · 31
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Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms
2022 · Rajesh Anantharaman, Sanjeev Prashar, et al. · Journal of Strategic Marketing · 29
Role of In-store Atmospherics and Impulse Buying Tendency on Post-purchase Regret
2019 · Chandan Parsad, Sanjeev Prashar, et al. · Journal of business and management. · 28
Antecedents to Online Shopping
2015 · Sanjeev Prashar, T. Sai Vijay, et al. · International Journal of E-Business Research · 25
Application of neural networks technique in predicting impulse buying among shoppers in India
2015 · Sanjeev Prashar, Chandan Parsad, et al. · DECISION · 23
Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention
2016 · T. Sai Vijay, Sanjeev Prashar, et al. · Journal of Internet Commerce · 22
Women entrepreneurship in India: a review of barriers and motivational factors
2018 · Sanjeev Prashar, T. Sai Vijay, et al. · International Journal of Entrepreneurship and Innovation Management · 17
A Consumer Typology Based on Celebrity Endorsement Factors
2022 · Nilesh Arora, Sanjeev Prashar, et al. · FIIB Business Review · 16
Predicting Indian Shoppers’ Malls Loyalty Behaviour
2017 · Sanjeev Prashar, Harvinder Singh, et al. · Vikalpa The Journal for Decision Makers · 16
An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews
2017 · T Sai Vijay, Sanjeev Prashar, et al. · Pacific Asia journal of the Association for Information Systems · 16
Understanding consumers
2023 · Anubhav Mishra, Tata Sai Vijay · Routledge eBooks · 14
Segmenting Young Indian Impulsive Shoppers
2016 · Sanjeev Prashar, Chandan Parsad, et al. · Journal of International Consumer Marketing · 14
Factors prompting impulse buying behaviour - study among shoppers in India
2015 · Sanjeev Prashar, Chandan Parsad, et al. · International Journal of Indian Culture and Business Management · 13
Factors Defining Store Atmospherics in Convenience Stores: An Analytical Study of Delhi Malls in India
2015 · Sanjeev Prashar, Pranay Verma, et al. · Journal of Asian Finance Economics and Business · 12
Strategic roadmapping for the future of retail healthcare
2025 · Sunil Kumar Yadav, Surabhi Singh, et al. · Journal of Retailing and Consumer Services · 9
Works count: 76
Citation count: 1,097
H-index: 17
I10-index: 24
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