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Aditi Rajput

Observed name: Rajput, Aditi
ORCID: 0000-0002-6802-9913
Observed ORCID: 0000-0002-6802-9913
OpenAlex ID: A5113162200
A Concise and Systematic Review on Non-Invasive Glucose Monitoring for Potential Diabetes Management
2022 · Soumyasanta Laha, Aditi Rajput, et al. · Biosensors · 85
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The branding power of social media influencers: an interactive marketing approach
2024 · Aditi Rajput, Aradhana Gandhi · Cogent Business & Management · 29
Impact of social media influencer content on generation Z sustainable tourism choices
2025 · Aditi Rajput, Aradhana Gandhi · Discover Sustainability · 13
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Influencer Voices: Exploring How Recommendations Drive Tourism Intent
2024 · Aditi Rajput, Aradhana Gandhi · 11
The Impact of Social Media Influencers on Ecoconscious Consumers
2024 · Aditi Rajput, Komal Suryavanshi, et al. · ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) · 7
Influencer Marketing Redefined: The Era of AI-Powered Personalization
2024 · Aditi Rajput, Megha Jaiwani, et al. · International Seminar on Application for Technology of Information and Communication (iSemantic) · 6
Mobile Health Applications towards Sustainable Healthcare: A Healthcare Professionals’Perspective
2023 · Surya Bahadur Thapa, Aditi Rajput, et al. · 6
From Clicks to Carts: Investigating Impulse Buying in Influencer Live-Streaming
2024 · Aditi Rajput, Aradhana Gandhi · ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) · 5
Behind the MIC: Exploring the Impact of Influencer Podcasts on Consumer Perception
2024 · Aditi Rajput, Aradhana Gandhi · 3
“Whom to Trust?”: To Investigate the Efficacy of Influencer Marketing and Social Media Sponsored Advertisements
2024 · Aditi Rajput, Komal Suryavanshi, et al. · Palgrave studies in democracy, innovation, and entrepreneurship for growth · 3
Empowering E-learning Through Social Media Influencers: A Social Constructivist Approach
2025 · Aditi Rajput, Aradhana Gandhi, et al. · 1
Influencer Narratives Influencing Follower’s Travel Intent: A Digital Journey
2024 · Aditi Rajput, Aradhana Gandhi · International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT) · 1
Leveraging Influencer Advocacy For Smarter Decision-Making In Smart City Governance
2024 · Aditi Rajput, Aradhana Gandhi · International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT) · 1
A study on consumers’ dietary choices and behavior while ordering online: an eye tracking study
2026 · Aradhana Gandhi, Surya Bahadur Thapa, et al. · Journal of Foodservice Business Research
Assessing student behaviour and food waste awareness through eye-tracking: a sustainable approach to reducing food waste
2026 · Aradhana Gandhi, Prasun Gahlot, et al. · International Journal of Sustainability in Higher Education
Tech triumph or literacy lapse? The intersecting narratives of financial inclusion efficiency, sustainable development goals, and technology
2026 · Saumya Singh, Aditi Rajput, et al. · Journal of Innovation and Entrepreneurship
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Optimizing sales forecasting: an industry-specific framework for methodology selection
2026 · Rajneet Kaur, Srijanie Banerjee, et al. · CRC Press eBooks
India's Growth Story: Is It Really Jobless? Going Beyond the Obvious with a Focus on Women and Youth
2026 · Jeeya Rachel Stephen, Gautami Timmapur, et al. · SSRN Electronic Journal
From Scroll to Stake: How Influencers Turn their Digital Audiences into Co-Creators of the Economy
2025 · Aditi Rajput · International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)
Social Media and Obesity in India: A Behavioral Analysis of Digital Discourses on Twitter and Youtube
2025 · Anushri Deshmukh, Aditi Rajput, et al. · International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)
Decoding Risk: How ESG Performance and Governance Shape the Stock Performance of the Energy Sector Firms
2025 · Megha Jaiwani, Aditi Rajput, et al. · OPJU International Technology Conference on Smart Computing for Innovation and Advancement in Industry (OTCON)
Influencers as Strategic Gatekeepers: Leveraging Business Intelligence in the OTT Market
2024 · Aditi Rajput, Aradhana Gandhi · International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)
Next-Gen Marketing: Influencers Driving Post-Purchase Satisfaction Through AR Engagement
2024 · Aditi Rajput, Aradhana Gandhi · International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)
Works count: 24
Citation count: 171
H-index: 6
I10-index: 4
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