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Teresa Treviño

Observed names: Teresa Trevino, Teresa TreviÑo, Treviño, Teresa
ORCID: 0000-0003-4993-3701
Observed ORCID: 0000-0003-4993-3701
OpenAlex ID: A5114020281
Understanding digital moms: motivations to interact with brands on social networking sites
2018 · Teresa Treviño, José Luis Pineda Garelli · Qualitative Market Research An International Journal · 12
How should managers respond? Exploring the effects of different responses to negative online reviews
2013 · Teresa Treviño, Raquel Castaño · International Journal of Leisure and Tourism Marketing · 12
Children on social media: An exploratory study of their habits, online content consumption and brand experiences
2019 · Teresa Treviño, Flor Morton · Journal of digital & social media marketing. · 10
The family grilling consumption experience in Mexico
2020 · Flor Morton, Teresa Treviño, et al. · Journal of Consumer Marketing · 8
Managing digital workplace communications to maximise knowledge transfer: a collaborator's perspective
2021 · Laura Zapata Cantu, Flor Morton, et al. · International Journal of Knowledge Management Studies · 6
Targeting kids in the digital age
2021 · Flor Morton, Teresa Treviño · Routledge eBooks · 5
Unboxing the trend: Understanding why children watch unboxing videos on YouTube
2021 · Teresa Treviño · Journal of digital & social media marketing. · 3
Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument
2015 · Teresa Treviño, Flor Morton, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
Online Service Recovery: Exploring the Effects of Justice Theory on Managerial Responses to Negative Online Reviews
2017 · Teresa Treviño, Flor Morton · DOAJ (DOAJ: Directory of Open Access Journals) · 2
Digital Technologies as Media to Transfer Knowledge in IT Firms
2015 · Laura Zapata-Cantú, Teresa Treviño, et al. · Advances in marketing, customer relationship management, and e-services book series · 2
Let’s make them talk: An exploratory study on word of mouth and social media
2015 · Flor Morton, Teresa Treviño, et al. · Journal of digital & social media marketing. · 2
Using Customer Analytics to Succeed: The Case of Mexican SMEs
2019 · Laura Zapata-Cantú, Teresa Treviño, et al. · CRC Press eBooks · 1
Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies
2019 · Teresa Treviño · Advances in marketing, customer relationship management, and e-services book series · 1
Facebook as a new advertising channel for CSR campaigns
2016 · Teresa Treviño · International Journal of Business Environment · 1
“It's Not Panic, I'm Just Getting Prepared”: Exploring Changes in Consumer Behavior During the COVID-19 Pandemic
2022 · Teresa TreviÑo · Apple Academic Press eBooks
Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies
2022 · Teresa Treviño · IGI Global eBooks
Informar para transformar
2022 · Teresa Treviño · ZOO! Investigación en Diseño y Comunicación Visual
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A Conceptual Model of Organizational Culture and Its Implications in the Service Sector
2019 · Flor Morton, Teresa Treviño, et al. · Multidisciplinary Business Review
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Q2. Why Do Kids Love Watching Unboxing Videos? Understanding the Motivations of Children to Consume Unboxing Toy Videos
2018 · Teresa Treviño, M. Bermeo Coronel, et al. · ACR North American Advances
WE, design. Collective efforts to inform, mourn and change the world.
2017 · Teresa Trevino · Communication Design
Recuperación del servicio en internet: explorando los efectos de la teoría de justicia en las respuestas gerenciales a comentarios negativos en línea
2017 · Treviño, Teresa, Morton, Flor · Multidisciplinary Business Review
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Works count: 21
Citation count: 68
H-index: 5
I10-index: 3
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