Author

Himanshu Rai

Observed name: Rai, Himanshu

Institution: Indian Institute of Management Indore

Observed institutions: Indian Institute of Management Ahmedabad, Indian Institute of Management Indore

OpenAlex ID: A5114046418

The Prospects and Challenges of ChatGPT on Marketing Research and Practices

2023 · Varsha Jain, Himanshu Rai, et al. · SSRN Electronic Journal · 43

The direct and indirect effect of neuroticism on work engagement of nurses during COVID-19: A temporal analysis

2022 · Mit Vachhrajani, Sushanta Kumar Mishra, et al. · Frontiers in Psychology · 7

A Neuromarketing Framework for Data‐Driven Intelligent Automation in Marketing

2025 · Jyoti Kesarwani, Himanshu Rai, et al. · 4

Generative AI and management education: a knowledge management perspective

2026 · Himanshu Rai, Nishtha Malik, et al. · Journal of Knowledge Management · 1

To Connect Within and Be Agentic: A Field Experiment Examining the Impact of a Yoga-Based Intervention on Well-being

2024 · Chirag Dagar, Raina Chhajer, et al. · Mindfulness · 1

Author response for "Desiring to punish leaders: A new test of the model of people as intuitive prosecutors"

2021 · Singh, Ramadhar, Rai, Himanshu

Author response for "Desiring to punish leaders: A new test of the model of people as intuitive prosecutors"

2021 · Singh, Ramadhar, Rai, Himanshu

Works count: 7

Citation count: 56

H-index: 3

I10-index: 1