Author

Jingyu Zhu

Institution: Industrial and Commercial Bank of China

Observed institutions: University of Essex, Industrial and Commercial Bank of China

ORCID: 0000-0002-1562-0806

Observed ORCID: 0000-0002-1562-0806

OpenAlex ID: A5114197811

Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature

2024 · Xiaoqian Li, Yeyi Liu, et al. · Psychology and Marketing · 33

Interactive effects of spatial and temporal match between shopping carts and products on consumer response to video ads

2025 · Jingyu Zhu, Biao Liu · Asia Pacific Journal of Marketing and Logistics · 2

Shopping carts in vlogs: the roles of persuasion knowledge and narrative engagement

2026 · Jingyu Zhu, Biao Liu · Electronic Commerce Research · 1

Works count: 3

Citation count: 36

H-index: 2

I10-index: 1