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Advitya Indu Mahajan

Observed names: Advitya Indu Mahajan, Mahajan, Advitya Indu
Observed institution: Shri Mata Vaishno Devi University
ORCID: 0000-0003-3328-5439
Observed ORCID: 0000-0003-3328-5439
OpenAlex ID: A5114520412
Augmented reality in E-Commerce: A dual value and barrier-based perspective on Gen Z's satisfaction and AR-Integrated shopping behavior
2025 · Advitya Indu Mahajan, Rashi Taggar, et al. · Journal of Retailing and Consumer Services · 12
Augmented Reality Adoption: Exploring Security Concerns and Consumer Resourcefulness in the Era of Society 5.0
2024 · Advitya Indu Mahajan, Rashi Taggar · International Social Science Journal · 8
Understanding Cognitive Pathways to Augmented Reality Adoption in E-Commerce: Insights from an Integrated PLS-SEM-NCA Approach Among iGen Consumers
2025 · Advitya Indu Mahajan, Rashi Taggar, et al. · SSRN Electronic Journal
Author response for "Augmented Reality Adoption: Exploring Security Concerns and Consumer Resourcefulness in the Era of Society 5.0"
2024 · Advitya Indu Mahajan, Rashi Taggar · Publons reviews and discussion
Works count: 5
Citation count: 20
H-index: 2
I10-index: 1
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