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Helena Maria Pongoh

Observed names: Helena M. Pongoh, Helena Pongoh, Pongoh, Helena M.
ORCID: 0009-0002-4817-4985
Observed ORCID: 0009-0002-4817-4985
OpenAlex ID: A5114542601
Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction
2024 · Ronny H. Walean, Helena Pongoh, et al. · International Review of Management and Marketing · 17
Linking destination brand gestalt and brand equity: insights from Bali
2025 · Helena Maria Pongoh, Deske W. Mandagi · Anatolia · 11
Mystical narratives in destination branding: a netnographic study of UNESCO heritage sites in Indonesia
2025 · Deske W. Mandagi, Jupiter Weku, et al. · Journal of Hospitality and Tourism Insights · 9
Tourist Citizenship Behavior and Destination Branding: State of the Art and Future Research Agenda
2026 · Helena Pongoh, Marcellia Susan, et al. · Proceedings of Forum Manajemen Indonesia s International Conferences
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Navigating Performance: Surfing on the Ocean (big Five) Personality Traits
2024 · Pongoh, Helena M., Gessal, Zevania E. V, et al. · Journal of Economic Bussines and Accounting (COSTING)
PDF
There Are Some Things Moneys Can’t Buy How Brand Gestalt Orchestrates Bali’s Brand Equity
2024 · Pongoh, Helena M., Mandagi, Deske W. · Proceeding National Conference Business, Management, and Accounting (NCBMA)
Works count: 6
Citation count: 37
H-index: 3
I10-index: 2
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