Author

Faria Zahan Sarna

Observed name: Sarna, Faria Zahan

Institutions: Primeasia University, Bangladesh University of Professionals

Observed institutions: Primeasia University, Bangladesh University of Professionals

ORCID: 0009-0009-6514-4754

Observed ORCID: 0009-0009-6514-4754

OpenAlex ID: A5114741734

Mediating Role of Brand Perception and Big Data Analytics between Consumer Experiential Components and Consumer Behavior

2024 · Faria Zahan Sarna, NHM Hassan Imam Chowdhury · International Journal of Science and Business · 5

Determinants and Barriers of Green Marketing Adoption in Bangladesh's RMG Sector

2026 · Faria Zahan Sarna, NHM Hassan Imam Chowdhury · Zenodo (CERN European Organization for Nuclear Research) · 1

Green Marketing Practices in Bangladesh’s Ready-Made Garment Sector: Sustainability Strategies, Challenges, and Market

2026 · Faria Zahan Sarna, Abdullah Al Himel · International Journal of Research and Innovation in Social Science · 1

One boundary in two traces: concept vocabulary and cited references in base- of-the-pyramid, social enterprise and social entrepreneurship research, 2000 to 2025

2026 · Faria Zahan Sarna · Research Square

Consumer Trust, Data Privacy, and Emerging Cybersecurity in Islamic Digital Banking: A Bibliometric and Systematic Review

2026 · Faria Zahan Sarna, NHM Hassan Imam Chowdhury, et al. · Research Square

Digitally Enabled Accounts and Unsolicited Requests for Money: Exposure and Payment Response among Phone Owners in 75 Economies

2026 · Faria Zahan Sarna, NHM Hassan Imam Chowdhury, et al. · Research Square

Comprehensive Analysis of Mobile Banking Trends in Bangladesh: Data-Driven Insights on Growth, Seasonal Patterns, and the Impact of COVID-19

2026 · Nhm Hassan Imam Chowdhury, Sarna, Faria Zahan, et al.

Comprehensive Analysis of Mobile Banking Trends in Bangladesh: Data-Driven Insights on Growth, Seasonal Patterns, and the Impact of COVID-19

2026 · NHM Hassan Imam Chowdhury, Faria Zahan Sarna, et al. · SSRN Electronic Journal

Comprehensive Analysis of Mobile Banking Trends in Bangladesh: Data-Driven Insights on Growth, Seasonal Patterns, and the Impact of COVID-19

2026 · NHM Hassan Imam Chowdhury, Faria Zahan Sarna, et al. · International journal of research and scientific innovation

The Impact of Gamification and Customer Engagement in Loyalty Programs on Repeat Purchase Behavior

2026 · Faria Zahan Sarna · Journal of market research

Green Marketing Practices in Bangladesh's Ready-Made Garment Sector: Sustainability Strategies, Challenges, and Market Opportunities

2026 · Faria Zahan Sarna, Abdullah Al Himel · SSRN Electronic Journal

Cyber-Protective Behaviour and Risk Salience in Digital Banking Continuance: Evidence from Bangladesh

2026 · Faria Zahan Sarna, NHM Hassan Imam Chowdhury · SSRN Electronic Journal

Mediating Role of Brand Perception and Big Data Analytics between Consumer Experiential Components and Consumer Behavior

2024 · NHM Hassan Imam Chowdhury, Faria Zahan Sarna · SSRN Electronic Journal

Works count: 13

Citation count: 7

H-index: 1

I10-index: