Author

Obumneme Matthew Arum

Observed names: ARUM, OBUMNEME MATTHEW, Arum Obumneme, Arum Obumneme Matthew, Arum, Mathew Obumneme, Arum, Obumneme M., Arum, Obumneme Matthew, Arum, PhD, Obumneme Matthew, OBUMNEME MATTHEW ARUM, Obumneme Mathew Arum, Obumneme, Arum Matthew

Institution: Enugu State University of Science and Technology

Observed institutions: University of Nigeria, Enugu State University of Science and Technology

OpenAlex ID: A5108170831

Effects of Social Media on Purchase Intention for Cosmetic Products among Nigerian Undergraduate Students

2025 · David Achi Achi, Ikechi Agwu Obasi, et al. · International Journal of Research and Innovation in Social Science · 1

Impact of Internet Marketing on Brand Choice of Smartphones: Empirical Evidence from Nigeria

2024 · Achi David Achi, Arum Obumneme Matthew, et al. · International Journal of Multidisciplinary Research and Growth Evaluation · 1

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Digital Transformation and Data-driven Marketing Communication in Nigeria: Opportunities, Applications and Strategic Challenges

2026 · Obumneme, Arum Matthew · SAPIENTIA FOUNDATION JOURNAL OF EDUCATION, SCIENCES AND GENDER STUDIES

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Public Relations in the Era of Fake News: Managing Misinformation and Protecting Corporate Reputation

2026 · Arum, Mathew Obumneme · SAPIENTIA FOUNDATION JOURNAL OF EDUCATION, SCIENCES AND GENDER STUDIES

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Marketing Infrastructure, Digital Marketing Strategies and Marketing Performance of SMEs in Nigeria: The Mediating Role of Digital Transformation

2026 · Jane Nwakaego Anene, Cajetan Obinna Ewuzie, et al. · Preprints.org

Adoption of Artificial Intelligence in Nigerian Marketing Campaigns: Drivers, Applications, Challenges, and Strategic Implications

2026 · Arum, PhD, Obumneme Matthew · INTERNATIONAL JOURNAL OF MANAGEMENT, SOCIAL SCIENCES, PEACE AND CONFLICT STUDIES

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The Ethics of Dialogue: Re-examining Communication and Truth in Contemporary Philosophy

2026 · Arum, Obumneme Matthew · SAPIENTIA GLOBAL JOURNAL OF ARTS, HUMANITIES AND DEVELOPMENT STUDIES

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The Role of Digital Media in Shaping Organizational Image during Public Crisis: Strategic Communication, Doctrinal Realities, and Regulatory Jurisprudence in Nigeria

2026 · Arum Obumneme, Walter Ezeodili · Journal of Policy and Development Studies

An assessment of the effectiveness of use of mediation by traditional institutions for resolving herders-farmers conflicts in Enugu state, Nigeria

2025 · OBUMNEME MATTHEW ARUM, Ikechi Agwu Obasi, et al. · International Journal of Science and Research Archive

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An analysis of packaging as a promotional tool for enhancing consumer preference for Coca-Cola products in Enugu metropolis, Nigeria

2024 · Cajetan Obinna Ewuzie, Achi David Achi, et al. · International Journal of Multidisciplinary Research and Growth Evaluation

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Effect of the application of cashless policy on the sales performance of SMEs in Enugu Metropolis, Nigeria

2024 · Obumneme Matthew Arum, Achi David Achi, et al. · International Journal of Multidisciplinary Research and Growth Evaluation

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Mediating Role of Customer Satisfaction on the Relationship between Customer Engagement Practices and Customer Loyalty in Hotels in South East Nigeria

2024 · Chieloka James Mokwuah, Ifediora Chuka, et al. · International Journal of Hospitality and Tourism Systems

An Assessment of Public Relations Practices of Selected Universities in Enugu State, Nigeria

2024 · Arum Obumneme Matthew, Achi David Achi, et al. · International Journal of Multidisciplinary Research and Growth Evaluation

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A Critique of Traditional Healing Ministries Driven as Christian Healing Ministry: a Case Study of Eddy Nawgu’s Anioma Healing Home

2022 · Amunnadi (PhD), Chukwudi A., Arum, Obumneme M. · SAPIENTIA FOUNDATION JOURNAL OF EDUCATION, SCIENCES AND GENDER STUDIES

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Works count: 16

Citation count: 2

H-index: 1

I10-index: