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Soumaya Mersni

Observed name: MERSNI, Soumaya
Institution: Tunis University
Observed institution: Tunis University
ORCID: 0000-0002-4782-9962
Observed ORCID: 0000-0002-4782-9962
OpenAlex ID: A5115504723
When good meets fashion brand: from cause-related marketing to Gen Z loyalty
2024 · Soumaya Mersni, Hechmi Najjar · International Review on Public and Nonprofit Marketing · 3
Time to Turn to Sustainability: Embracing Terroir Products from Enduring Involvement to Purchase Intention
2026 · ZRIBI, Asma, MERSNI, Soumaya · Revue Internationale des Sciences de Gestion
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Works count: 3
Citation count: 3
H-index: 1
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