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Kanishk Koushik

Observed name: K K Koushik
ORCID: 0009-0008-1583-1399
Observed ORCID: 0009-0008-1583-1399
OpenAlex ID: A5115554802
Unravelling Country-of-Origin Effects: Moderated-Mediation of Cause-Related Marketing
2025 · Shashi Yadav, Kanishk Koushik, et al. · Journal of International Consumer Marketing · 11
The state of country-of-origin research: A bibliometric review of trends and future
2024 · Shashi Yadav, Kanishk Koushik, et al. · Asia Pacific Management Review · 8
Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework
2025 · Kanishk Koushik, Madhulika P. Sarkar · SAGE Open · 5
Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects
2025 · Kanishk Koushik, Shashi Yadav, et al. · Future Business Journal · 4
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The Moderated Mediating Role of Price Sensitivity and Brand Attitude in Cause-related Marketing: Insights from IPMA Analysis
2026 · Kanishk Koushik, Madhulika P. Sarkar · Vision The Journal of Business Perspective · 1
Unpacking brand evangelism in cause-related marketing: a dual approach using PLS-SEM and fsQCA
2026 · Kanishk Koushik, Shashi Yadav, et al. · International Review on Public and Nonprofit Marketing
Augmented Reality
2022 · Mr. Venkatesh, Karthikeyan J, et al. · International Journal of Advanced Research in Science Communication and Technology
Works count: 7
Citation count: 29
H-index: 4
I10-index: 1
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