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Author

Varun Chivukula

Observed names: Varun Chivukula -, Varun V. Chivukula
Observed institution: Dropbox (United States)
ORCID: 0009-0008-2454-9619
Observed ORCID: 0009-0008-2454-9619
OpenAlex ID: A5115670913
The Role of Bayesian Priors in a Marketing Mix Model: A Scholarly Exploration
2025 · Varun Chivukula · International Scientific Journal of Engineering and Management · 2
From Attribution to Causality in Digital Advertising: Blackout Experiments and Incrementality-Adjusted Profitability at Dropbox
2026 · Varun V. Chivukula, Ling Jin, et al. · IEEE Access · 1
The Role of Adstock and Saturation Curves in Marketing Mix Models: Implications for Accuracy and Decision-Making
2025 · Varun Chivukula · International Scientific Journal of Engineering and Management · 1
Calibrating Marketing Mix Models (MMMs) with Incrementality Tests
2025 · Varun Chivukula · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT · 1
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Use of Cleanrooms for Privacy-Safe Measurement of User-Based Randomized Control Trials
2025 · Varun Chivukula · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
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Improvement in Minimum Detectable Effects in Randomized Control Trials: Comparing User-Based and Geo-Based Randomization
2024 · Varun Chivukula · INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
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Bias within Rule based Attribution Models for Evaluating ROI of Digital Advertising Spend
2022 · Varun Chivukula · Journal of Engineering and Applied Sciences Technology
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The Impact of Real-Time App Activity Signals on Ad Effectiveness in Auction-Based Digital Ad Platforms
2022 · Varun Chivukula · ESP Journal of Engineering & Technology Advancements
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Empirical Analyses of the Bias in User Based Randomized Control Trials Created Due to Difference in Unit of Randomization and Unit of Measurement in Digital Ad Delivery Platforms
2021 · Varun Chivukula - · International Journal For Multidisciplinary Research
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Impact of Bias in Incrementality Measurement Created on Account of Competing Ads in Auction Based Digital Ad Delivery Platforms
2021 · Varun Chivukula - · International Journal For Multidisciplinary Research
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Works count: 10
Citation count: 5
H-index: 1
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